The Future of Mobile Is Here: AI-Powered Assistants, Smarter Search, and Personalized Experiences

Employees can have the insights they need for data-driven decision-making, right in the palms of their hands.

With enterprises and organisations exploring how to get the most value from artificial intelligence (AI), expect to see a growing demand for AI solution integration with mobile devices. It’s easy to understand. Start with AI’s ability to analyse massive volumes of data in an instant, find patterns and anomalies, generate content, and forecast demand. Add mobile access to solutions and insights. The result is a powerful tool that supports better business outcomes, whether employees are making last-minute preparations for a sales meeting, adapting to weather or other changes impacting shipping routes, or reviewing scientific papers, market research, legal precedent, videos, audio files or other long forms of content. Technology solutions providers (TSPs) who can successfully deliver on this trend driving the future of mobile will offer businesses and organisations a way to build a culture in which every decision is data driven.

Essential Features for the Future of Mobile

Designing a future-forward mobile solution requires a new perspective. Mobile devices will no longer only be communications or data-collection devices or even a way to work remotely. They’ll be virtual assistants that enhance productivity. Ensure devices are ergonomic, with long-lasting battery life, adequate memory and computing power, and screen sizes optimized for the AI application running on them. Also, find the right combination of mobile device features and AI capabilities, such as a solution that can identify inventory items by scanning them with a smartphone camera.

TSPs will be more successful if they provide solutions that deliver personalized experiences. Offer your clients an AI mobile solution that learns users’ behaviours and preferences and can offer data and insights proactively. So, if a sales rep begins each morning checking on client activity or sales performance, the solution could begin to provide it, even before the rep requests it. Also, understand what types of information will be the most valuable to users. For example, do they need descriptive analytics that provide a snapshot of the current state or predictive analytics that let users know what’s likely to occur next? Also, make sure users can configure the interface to adapt to their roles and highlight the information that’s most important to them. Learn users’ objectives for implementing AI-powered mobile solutions and find the best-fit options.

Advise Your Clients to Proceed with Caution

Although AI has the potential to make work easier and enhance decision-making, you need to educate your clients about potential pitfalls to implementing AI solutions and how to avoid them. First, enterprises and organisations need to understand how the AI-powered tools they use arrive at conclusions or generate outputs. Solutions that provide AI transparency help users understand how they work. Also, keep in mind that even if you can fine-tune a solution with additional training to provide better outputs, employee adoption may lag if you lose their trust.

Additionally, consider data privacy. To meet all users’ needs, an AI solution may be able to analyse protected consumer, health, or other types of sensitive data. However, not all employees need access to that information to do their jobs – or to enable a business to operate compliantly. Ensure the solution you provide includes data governance features to limit access and protect data.

TSPs must also stay current with regulations and pending regulations. For example, the EU is considering legislation that will require companies to disclose copyrighted material and whether content is AI-generated. Additionally, government agencies are instituting internal policies that may impact some of your clients. For example, the U.S. Congress has banned Microsoft Copilot for use among staff members due to the risks of leaking data to non-approved cloud services. Understand the regulatory and policy landscape before recommending a solution.

Are You Ready for the Future of Mobile?

It’s time to educate yourself and your staff on AI-powered mobile solutions, how they work, and which provide the most value to particular use cases. Intelligent solutions are the future of mobile. Be a leader that helps your clients move forward.