Contract and Renewal Services Team: Maximizing Efficiency, Accuracy, and Customer Success
For resellers navigating the ever-evolving world of service contracts and renewals, having a knowledgeable and dedicated support team can make all...
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Local Perspectives: Exploring St. Georgen, Germany, Through Dominik's Eyes
by Dominik Rotzinger I’ve traveled far and wide, but there’s nowhere quite like home. My name is Dominik Rotzinger, and I was born and raised in the...
New Hire Spotlight: Alessandro Battaglia, Country Manager - Italy
We’re thrilled to welcome Alessandro Battaglia as the new Country Manager for BlueStar Italy. With over three decades of experience in the AIDC...
BlueStar EMEA Sales Kickoff in Malta
Every great year begins with a great plan, and at this year’s BlueStar EMEA Sales Kickoff in Malta, that plan took shape through dynamic discussions,...
BlueStar Shines in Bologna: A Gathering to Remember
The heart of Bologna pulsed with excitement on January 30, 2025, as BlueStar hosted an unforgettable event at the elegant NH Bologna De La Gare. Just...
Recapping NRF 2025: Imagining the Future of Retail
Last week, the retail world gathered in New York City for NRF 2025, welcoming over 40,000 professionals from around the globe to explore the...
Marketing Strategy vs. Marketing Plan: A Guide for BlueStar Resellers
If you’ve ever used “marketing strategy” and “marketing plan” interchangeably, you’re not alone. Many companies do, but understanding the difference...