In a world where digital dominates and inboxes overflow, real connection has never mattered more. That’s why, in the first half of 2025, BlueStar set out across Europe with a mission: to bring people together, in person, in inspiring places, for conversations that drive the future of our channel.
Through our Innovative Solutions Show (ISS) series, we hosted five unforgettable events in five cities that sparked collaboration, deepened relationships, and helped vendors, ISVs, amplifiers, and resellers unlock new business opportunities.
Five Stops, One Mission
Each stop on the ISS tour was more than just a tradeshow in a meeting space. We deliberately chose venues that set the tone for inspiration and connection:
- ISS Spain – Toledo, Puy du Fou Park, where history and storytelling collide
- ISS Ireland – Dublin, Leopardstown Racecourse, for high-energy engagement
- ISS DACH – Koblenz, Kongress Center, in the heart of the Rhine Valley
- ISS Eastern Europe – Budapest, Radisson Blu, where East meets West
- ISS UK – London, Mercedes-Benz World, for a sleek, high-performance setting
They were intentional choices to help our partners and customers experience something memorable while doing meaningful business.
A Format That Works
At the heart of ISS is the VARQuick Connect, a fast-paced, face-to-face meeting format where vendors rotate through reseller tables in 10-minute sessions. This “speed dating” approach ensures every participant gets quality time to explore every opportunity.
Following that, the TechZone offers a more relaxed environment where vendors, amplifiers, and ISVs showcase their solutions and deepen conversations. Each event wraps up with a dinner and social activity, reinforcing connections in a casual, enjoyable setting.
Innovation on Display
With over 60 vendors participating in all five events, including Zebra, Honeywell, Datalogic, ELO, Unitech, MicroTouch, Star, TSC, Citizen, Brother, SATO, Zebra FIS, Landi, ProGlove, Epson, and more, attendees had access to a wide range of cutting-edge solutions.
Amplifiers such as rfIDEAS, Labelmate, and Ergonomic Solutions brought complementary hardware and accessories, while ISVs like Ventory, Deneva, Bartender by Seagull, 42 Gears, and Teklynx delivered software innovations that enhance vendor offerings. Each had a 2-minute elevator pitch to introduce their value before diving deeper in the TechZone.
Key highlights included:
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Smart kiosks and RFID platforms
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The Demand Lab, where real-world business challenges meet solution design
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Our evolving ISV Portal, connecting software innovators directly with partners
Real Impact, Real Feedback
Across all five events, more than 225 resellers participated, with overwhelmingly positive feedback:
“The reason why 42 Gears invests into the BlueStar ISS is for the fantastic networking event that they bring to the table. We get to meet so many of our resellers in one place, have great conversations about trends and projects, and share our latest features.”
— 42 Gears
“Your innovative approach really helps us grow relationships and business with both existing and new customers.”
— Citizen
“There is no better event than this one to explain face-to-face how we can help our customers evolve with technologies like RFID, kiosks, and 5G.”
— Laurent, EVP of Sales
“We’ve built strong personal relationships with BlueStar over the years. Their team is knowledgeable, responsive, and always ready to support us.”
— Priority ID, Reseller – DACH
Over 90% of vendors and resellers praised the format, especially the VARQuick Connect, for its efficiency and ability to spark meaningful conversations.
What’s Next? Join the ISS Journey
The ISS momentum continues in the second half of 2025 with four more stops:
- ISS Nordics – Stockholm, September 4th
- ISS Benelux – Antwerp, October 9th
- ISS Italy – Venice, October 16–17th
- ISS France – Paris, November 27–28th
Interested in joining? Our regional sales teams will be reaching out, but if you're a reseller and want to participate, contact us at ask.blue@eu.bluestarinc.com and we’ll connect you with your local account manager.
More Than an Event—A Catalyst for Growth
ISS is more than just a series of events. It’s a platform for connection, innovation, and growth. Whether you're a vendor looking to showcase your latest solutions or a reseller seeking new opportunities, ISS is where the future of the channel takes shape.
