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BlueStar's diverse portfolio offers unparalleled access to premium products and services that drive business growth and success. From state-of-the-art hardware to advanced software solutions, our portfolio is designed to empower businesses with the tools they need to thrive in today's competitive landscape.

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Our vertical-based content focuses on different industry technologies, solutions, and insights. 

Value-Added Services

A true VAD offers top-notch pick, pack and ship services, and provides programs and services that add value to the distributed products that increase their value or worth.

The BlueStar Difference

BlueStar

Case Study: How BlueStar Helped Modernise Betting Operations at 55 UK Racecourses

When a UK-based reseller approached BlueStar with a complex challenge in the fast-paced world of horse race betting, it wasn’t just about replacing outdated technology. It was about transforming how bets were placed, how quickly transactions...

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BlueStar Retail & Hospitality Newsletter Q3.25

Missing Out on Café Tech? Find Out Now! by Amy Masterman

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Connecting Innovation to Care

Last week, Johannesburg became the stage for something new: BlueStar’s very first healthcare-focused event in South Africa. Designed as more than...

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VARTECH 2025 Recap: Closeness, Collaboration, and the EMEA Quest

This year’s VARTECH was nothing short of unforgettable. Nearly 1,600 technology solution providers, ISVs, and vendors gathered at Atlantis Paradise...

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#BehindBlue -  Ramon Duran’s 22-Year Journey of Innovation and Growth

Some people find a job. Others build a career. And then, there’s Ramon Duran—who, for the past 22 years, has been crafting his very own BlueStar...

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EAA: New Rules, New Opportunities for VARs

If you’re a value-added reseller (VAR) working in the EU, there’s a major change on the horizon that could impact your customers and open new markets...

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Modernizing Healthcare: A VAR's Guide to Unique Solutions & Opportunities (Clone)

Healthcare is a lucrative industry that most technology resellers would love to enter. This market promises vast potential, but success hinges on...

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