BlueStar’s TEConnect program continues to gain momentum across EMEA—and the latest RFID-focused event in Madrid proved just how impactful a targeted, time-efficient gathering can be.
Held in the heart of Spain, the event brought together ISVs, hardware partners, and resellers for a rapid-fire session packed with practical insights and real-world applications of RFID technology. With engaging panelists and hands-on discussions, TEConnect Madrid made one thing clear: RFID is no longer emerging—it’s one of the most in-demand technologies across every vertical.
Why RFID—and Why Now?
The RFID landscape has shifted. No longer limited to Tier 1 enterprises, the technology is now being widely adopted across retail, healthcare, logistics, and manufacturing. The reason? ROI has improved dramatically, and the versatility of RFID is opening new doors for mid-market and SMB players alike.
Pedro Pujol, RFID Sales Manager at Kyubi System, pointed to examples of RFID solutions improving logistics visibility for large manufacturers—ensuring real-time shipment tracking to maintain efficiency and protect brand image.
Aida Agea, CEO at AT-Biotech, shared how hospitals are using RFID for newborn security and patient traceability, offering powerful insights into how healthcare is embracing digital transformation post-pandemic.
In the retail space, Macarena Ramiro, RFID Specialist at Seidor, walked attendees through a fascinating case where RFID-enabled fitting rooms helped a fashion chain optimize cross-selling strategies based on customer behavior data.
From the hardware side, Ian Bayly, EMEA Sales Director at rfIDEAS, emphasized the importance of pairing software innovation with reliable devices to ensure seamless integration and a frictionless user experience. He also highlighted the growing demand for high-level security in RFID implementations, noting that double-factor authentication is becoming increasingly common as organizations prioritize data protection and access control.
“RFID is no longer about evangelizing the concept—it’s about practical implementation. The ROI has shortened, the technology is scalable, and the demand is real.”
– TEConnect Panelist
Fast Format, High Value
BlueStar intentionally kept the event short, focused, and highly actionable. With a condensed format lasting just a few hours, attendees gained:
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Key trends and success stories across verticals
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Direct insights from RFID-focused ISVs and vendors
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Networking opportunities with sponsors Zebra and rfIDEAS
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A panel format with no slides—just honest, experience-driven discussion
Attendees praised the efficiency and relevance of the session. In just one morning, they walked away with ideas to take back to their customers—without disrupting the rest of their day.
What’s Next?
Following the success in Spain, TEConnect RFID will continue its journey across EMEA, with upcoming events planned in Germany, France, and Benelux. BlueStar is also exploring deep dives into individual verticals—like healthcare-specific RFID solutions or advanced asset management in logistics.
In Summary
RFID is no longer a nice-to-have—it’s a strategic must, and the Madrid event reinforced that across the board. From improving patient safety to optimizing retail operations, the power of RFID lies in its flexibility, scalability, and measurable impact.
