New Hire Spotlight: Alessandro Battaglia, Country Manager - Italy

We’re thrilled to welcome Alessandro Battaglia as the new Country Manager for BlueStar Italy. With over three decades of experience in the AIDC (Automatic Identification and Data Capture) market and a proven track record of driving results, Alessandro is poised to make an incredible impact on our team.

A Journey of Leadership and Innovation

Alessandro’s professional journey is nothing short of inspiring. Trained as an electronic technician, he developed a deep technical foundation before transitioning into leadership roles. Since 1991, Alessandro has mastered the art of managing commercial networks in a time when omnichannel strategies and digital transformation were reshaping the retail landscape.

His expertise spans commercial planning, sales network management, and budgeting—all complemented by his sharp negotiation and relationship management skills. Over the years, he has navigated a variety of roles, from technician to senior sales manager, gaining a comprehensive understanding of the industry from multiple angles.

Alessandro’s ability to adapt and innovate ensures that he will play a pivotal role in advancing BlueStar Italy’s goals. Reporting directly to Laurent Berger, he is eager to lead with strategy, purpose, and a touch of Italian charm. 

Building Relationships and Exploring New Horizons

When Alessandro isn’t busy managing a commercial network or negotiating deals, he’s deeply connected to his passions. Whether it’s cycling through nature, cheering on Inter Milan and Virtus Bologna, or exploring the latest tech trends, Alessandro brings the same energy and curiosity to his personal life as he does to his professional endeavors.

“Spending time with my family and giving back through charity are non-negotiables for me,” Alessandro shares. This balance of professional dedication and personal fulfillment reflects his values and approach to leadership.

What Makes Alessandro Unique

Some of Alessandro’s greatest strengths are: availability, patience, perseverance, and an insatiable curiosity. These qualities have helped him not only excel in his career but also build lasting relationships within the industry. His ability to inspire teams, foster trust, and embrace challenges will be key as he takes the helm at BlueStar Italy.

A Vision for the Future

Alessandro’s wealth of experience, coupled with his enthusiasm for innovation, positions him to make a significant contribution to BlueStar Italy. As a leader, he’s committed to fostering collaboration, driving growth, and elevating the team’s success in a competitive market.

We couldn’t be more excited to have Alessandro on board. Please join us in giving him a warm BlueStar welcome!