For resellers navigating the ever-evolving world of service contracts and renewals, having a knowledgeable and dedicated support team can make all the difference. BlueStar’s Vendor Service Operations and Renewals Team stands out as an industry leader, providing resellers with the expertise, efficiency, and customer-focused approach needed to optimize their recurring revenue streams.
With over 80 years of combined experience, this specialized team ensures that every service order is processed accurately and on time, helping resellers secure long-term customer relationships and maintain a competitive edge.
A Team Built on Industry Demand
BlueStar’s Contract and Renewal Services Team was born out of a fundamental industry need: resellers required a dedicated, knowledgeable partner to navigate the complexities of service agreements. As the only PAN-European distributor with a dedicated services team, BlueStar recognized early on that resellers needed more than just a distributor—they needed a partner who could streamline operations and optimize contract management.
What started as a single-person operation 20 years ago has now evolved into a team of six highly skilled professionals, each dedicated to ensuring resellers receive unparalleled service and support.
“At BlueStar, we understand that service contracts and renewals are critical to a reseller’s success. Our dedicated team ensures every contract is processed with precision, giving resellers the confidence to focus on growing their business. We don’t just process renewals—we build long-term partnerships, helping resellers secure recurring revenue and deliver seamless service to their customers.”
— Emma Witty, Manager, Vendor Service Operations at BlueStar
Streamlining the Service Contract and Renewal Process
Managing service contracts and renewals involves multiple touchpoints. BlueStar’s team ensures a seamless, end-to-end process for resellers:
- New hardware orders are entered by the sales team into BlueStar’s ERP system, including the relevant service contracts.
- The Contract & Renewal Team tracks the order through shipment status.
- Once shipped, the team processes the order with the vendor, ensuring all bookable order criteria are met.
- The service contract is then finalized, invoiced, and sent to the customer, ensuring smooth activation and minimal delay.
By utilizing Electronic Data Interchange (EDI) ordering, the team achieves 90%+ efficiency in securing vendor contracts within four hours—an industry-leading response time that helps resellers move faster and reduce manual intervention.
How BlueStar’s Team Adds Value for Resellers
1. Enhancing Customer Satisfaction
BlueStar’s team keeps resellers informed at every stage of the service process. For renewal contracts, BlueStar provides advance renewal quotes, allowing resellers time to price competitively and secure renewals before expiration. This proactive approach prevents service interruptions and unexpected costs for end users.
2. Addressing Common Reseller Challenges
The two biggest challenges for resellers?
- Understanding the importance of service contracts and the benefits of renewals.
- Competitive pricing.
BlueStar tackles these challenges by educating resellers through direct outreach, explaining the long-term benefits of service contracts, security updates, and device longevity. The team also negotiates price exceptions and explores cost-saving strategies like contract additions and consolidations to maximize reseller profitability.
3. Securing Recurring Revenue Streams
The industry shift toward subscription-based software models has opened new opportunities for resellers. BlueStar helps partners capitalize on subscription benefits, offering 3- and 5-year contract renewal options with annual billing—creating a steady, predictable revenue stream.
4. Customizing Solutions for Different Industries
Different verticals have different service needs. BlueStar works closely with resellers to ensure end users receive the right level of service. For example, a customer using large industrial printers might initially opt for a return-to-base contract. However, BlueStar’s team recognizes that an on-site service contract would provide better efficiency and cost savings, guiding the reseller toward a more suitable solution.
Success Stories: Delivering When It Matters Most
BlueStar’s commitment to customer satisfaction goes beyond just contracts—it’s about being there when it counts.
One standout example involved a reseller whose end-user experienced a critical license failure late on a Friday. Without an active maintenance agreement, the end user faced major disruptions over the weekend. BlueStar’s team acted immediately, contacting the vendor and securing a temporary fix to keep operations running. By Monday, the maintenance agreement was renewed, preventing future disruptions and reinforcing the reseller’s value to their client.
These proactive efforts have led to BlueStar achieving the #1 attach rate and renewal retention ranking among most of its vendors, a testament to the team’s dedication and effectiveness.
A Trusted Partner in an Evolving Industry
The service contract and renewal landscape is constantly evolving, and time is a growing challenge for resellers. BlueStar is actively working on new efficiency-driven solutions to help partners streamline their service ordering and retention strategies—exciting improvements are on the horizon.
What sets BlueStar apart? Its people. With deep industry expertise and a strong focus on building long-term reseller relationships, BlueStar’s team ensures that resellers and their end users receive top-tier service, support, and guidance every step of the way.
As technology and customer needs change, BlueStar’s Contract & Renewal Services Team will continue to evolve, ensuring resellers stay ahead of industry challenges and maximize their recurring revenue potential.
Partner with BlueStar’s Contract and Renewal Services Team today and experience the difference of precision, expertise, and proactive support.
📩 Contact us now to learn more about how BlueStar can help you optimize your service contracts and renewals.
