Overwhelmed by Marketing? BlueStar’s Demand Lab Is Your Strategic Advantage

Let’s face it, being a value-added reseller means wearing a lot of hats. You’re managing client relationships, navigating vendor programs, staying current with tech trends... and somewhere in there, you’re supposed to be a full-time marketing expert, too?

We get it. And that’s exactly why BlueStar created the Demand Lab to give our VAR, ISV, MSP, and Solution Integrator partners a marketing advantage that’s strategic, simple, and stress-free.

What is Demand Lab?

Think of Demand Lab as your outsourced marketing department with one major difference: we get the channel. From demand generation to professional design, our full-service program is built exclusively for partners like you. Whether you're looking to build brand awareness or convert high-intent buyers, we help you show up in the right place, with the right message, at the right time.

Why It Matters

Marketing isn’t just a “nice to have” anymore. It’s how decision-makers discover your solutions, compare value, and decide who gets the meeting. But too many VARs hit the same roadblocks:

• “I don’t understand LinkedIn Campaign Manager.”

• “We don’t have a designer or copywriter.”

• “We tried ads, but nothing came of it.”

Sound familiar? That’s where Demand Lab comes in, with the tools and team to help you stop spinning your wheels and start growing strategically.

What You Get with Demand Lab

Let’s break it down. Demand Lab is flexible and customized to meet your goals, whether you need to boost awareness or identify opportunities. Here’s what we offer:

End-User Prospecting

We use intent data to identify who’s already researching your solution category, so you can get in front of buyers who are primed to engage. You’ll no longer have to guess who to target or waste time chasing dead-end opportunities.

Branded Content Creation

Need a white paper? Brochure? Sales slick that doesn’t look like it came from 2003? Our in-house writers and designers will create professional, on-brand materials that make your solutions shine.

Paid Media Campaigns

We help you launch LinkedIn Sponsored Ads directly from your company account,  so your brand gets visibility in front of decision-makers, not just followers. We’ll even handle the copy, creative, and audience targeting.

Banner Assets & Social Ad Templates

Don’t have time (or frankly, the desire) to become a Canva or Adobe expert? We’ve got you covered with pre-designed, customizable banner graphics and social posts from some of our top vendors that keep your brand consistent and professional. Take a Look >

Ready to Build Your Brand Without the Burnout?

You don’t have to go it alone. BlueStar’s Demand Lab is here to help you elevate your brand, simplify your marketing, and generate the demand you’ve been looking for.

📩 Interested in getting started? Talk to your BlueStar account rep about launching your first Demand Lab campaign today.