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Marketing Strategy vs. Marketing Plan: A Guide for BlueStar Resellers
If you’ve ever used “marketing strategy” and “marketing plan” interchangeably, you’re not alone. Many companies do, but understanding the...
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The BlueStar Difference2 min read
BlueStar June 3, 2025 4:26:51 AM EDT
In today's fast-moving retail environment, getting hardware into customers’ hands quickly—and with minimal friction—is more important than ever. But for many resellers, the traditional model of bulk importing, storing, and manually provisioning devices comes with a host of challenges: locked-up capital, delayed deployments, and resource-intensive setup processes.
That was exactly the situation for one Nordic-based POS reseller—until they partnered with BlueStar.
This reseller had a solid track record of sourcing POS hardware and delivering to end users. But as demand grew, so did the cracks in their model.
Every shipment involved:
Purchasing large quantities of hardware upfront
Managing on-site storage
Manually unboxing and configuring every single device
Repacking and shipping to individual customer sites
This process consumed valuable time and internal resources, and delayed revenue realization. It also meant tying up significant capital in inventory that sat idle until it was prepared and sent out. The operation was no longer sustainable for a reseller looking to scale.
That’s where BlueStar stepped in—not just as a distributor, but as a strategic partner.
Rather than simply fulfilling an order, BlueStar guided the reseller through a smarter way of operating. It started with helping them select the right hardware solution: LANDI’s next-generation POS platform, including the C20 terminal and M20 soft POS device. These devices were built for modern, mobile-first retail environments and are perfect for a new deployment model.
Then came the transformation.
BlueStar introduced the reseller to its Value-Added Services (VAS) program, designed to streamline the entire deployment lifecycle. The goal? Let BlueStar handle the heavy lifting, so the reseller could focus on growth and customer relationships.
Once the devices arrived, BlueStar’s VAS team managed the complete provisioning process before shipping directly to the end user.
That included:
Unboxing the hardware
Installing SIM cards and batteries
Connecting to power and completing setup (language, Wi-Fi, Google services)
Applying correct APN settings for reliable internet
Adjusting scanner settings (if needed)
Enrolling devices into the reseller’s MDM system
Running full functionality testing
Repacking and preparing for direct delivery
This hands-on service model turned what was once a manual, time-consuming process into a seamless, scalable operation.
By trusting BlueStar with both strategy and execution, the reseller saw immediate benefits:
Improved cash flow – No more large upfront inventory purchases
Less clutter – No physical storage or warehouse delays
Faster deployments – Devices shipped directly to customers, ready to go
Happier customers – Fully configured devices meant fewer support issues and smoother onboarding
This partnership didn’t just fix operational inefficiencies—it elevated the reseller’s entire customer experience.
At the heart of this transformation was BlueStar’s ability to act as an extension of the reseller’s team. From helping select the right hardware to taking full ownership of device readiness, BlueStar delivered a turnkey solution that minimized risk and maximized results.
This case is a clear example of how BlueStar goes beyond distribution. We help our partners rethink how technology is delivered—adding value every step of the way, from product recommendation to last-mile configuration.
Whether you're managing POS rollouts, exploring new hardware, or simply looking to streamline your operations, BlueStar can help you do more with less.
Let’s build something better together.
For solution support, contact us at ask.blue@eu.bluestarinc.com.
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