In today's fast-moving retail environment, getting hardware into customers’ hands quickly—and with minimal friction—is more important than ever. But for many resellers, the traditional model of bulk importing, storing, and manually provisioning devices comes with a host of challenges: locked-up capital, delayed deployments, and resource-intensive setup processes.
That was exactly the situation for one Nordic-based POS reseller—until they partnered with BlueStar.
The Challenge: Manual, Costly, and Slowing Growth
This reseller had a solid track record of sourcing POS hardware and delivering to end users. But as demand grew, so did the cracks in their model.
Every shipment involved:
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Purchasing large quantities of hardware upfront
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Managing on-site storage
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Manually unboxing and configuring every single device
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Repacking and shipping to individual customer sites
This process consumed valuable time and internal resources, and delayed revenue realization. It also meant tying up significant capital in inventory that sat idle until it was prepared and sent out. The operation was no longer sustainable for a reseller looking to scale.
The BlueStar Difference: Strategy + Services
That’s where BlueStar stepped in—not just as a distributor, but as a strategic partner.
Rather than simply fulfilling an order, BlueStar guided the reseller through a smarter way of operating. It started with helping them select the right hardware solution: LANDI’s next-generation POS platform, including the C20 terminal and M20 soft POS device. These devices were built for modern, mobile-first retail environments and are perfect for a new deployment model.
Then came the transformation.
BlueStar introduced the reseller to its Value-Added Services (VAS) program, designed to streamline the entire deployment lifecycle. The goal? Let BlueStar handle the heavy lifting, so the reseller could focus on growth and customer relationships.
What BlueStar Took Off Their Plate
Once the devices arrived, BlueStar’s VAS team managed the complete provisioning process before shipping directly to the end user.
That included:
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Unboxing the hardware
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Installing SIM cards and batteries
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Connecting to power and completing setup (language, Wi-Fi, Google services)
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Applying correct APN settings for reliable internet
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Adjusting scanner settings (if needed)
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Enrolling devices into the reseller’s MDM system
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Running full functionality testing
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Repacking and preparing for direct delivery
This hands-on service model turned what was once a manual, time-consuming process into a seamless, scalable operation.
The Results: Less Friction, More Focus
By trusting BlueStar with both strategy and execution, the reseller saw immediate benefits:
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Improved cash flow – No more large upfront inventory purchases
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Less clutter – No physical storage or warehouse delays
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Faster deployments – Devices shipped directly to customers, ready to go
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Happier customers – Fully configured devices meant fewer support issues and smoother onboarding
This partnership didn’t just fix operational inefficiencies—it elevated the reseller’s entire customer experience.
Why It Worked: A True Partner, Not Just a Provider
At the heart of this transformation was BlueStar’s ability to act as an extension of the reseller’s team. From helping select the right hardware to taking full ownership of device readiness, BlueStar delivered a turnkey solution that minimized risk and maximized results.
This case is a clear example of how BlueStar goes beyond distribution. We help our partners rethink how technology is delivered—adding value every step of the way, from product recommendation to last-mile configuration.
Partner Smarter. Deploy Faster. Scale Easier.
Whether you're managing POS rollouts, exploring new hardware, or simply looking to streamline your operations, BlueStar can help you do more with less.
Let’s build something better together.
For solution support, contact us at ask.blue@eu.bluestarinc.com.
