Why your customers deserve more than just another price checker December 2th, 2019

Why your customers deserve more than just another price checker

The path to purchasing items for shoppers is more complicated than ever before. With shopper preferences and multiple channels, it is harder for retailers to track this process than it used to be. Many retailers and grocery stores have introduced the use of price checkers in their storesallowing their customers to find out the price of an item without needing help. Price checkers can be extremely useful in larger stores, where prices aren’t always shown, or items have been moved around. 

Price checkers can be easily transformed into touchscreen sales tools. Online shopping has made shopping convenient and easily accessible. It allows customers to personalize information once creating an account. Walking into a store that offers such personalized experience has never been possible until now. The new touchscreen price checkers are much more than a price checker and can create an unforgettable user experience! 

The new touch screen kiosks can perform a considerable amount of functions and tasks. They are able to work 24 hours a day, 365 days a year, without needing days off and are capable of operating at the same high standard at all times, providing consistent user experience. 

On top of that, they are making personalisation possible in stores. With the new touchscreens, customers are able to log in to their account and find information needed without having to find a sales assistant and wait for them to provide them with the necessary information. All functionalities are at the fingertips of the customers. They no longer need to wait in queues or for help. With a few swipes, they can find everything they need. Plus, if the item is not in the store, they can order and pay on the touchscreens. This provides the time for your retail assistants to do more important tasks. 

Adopting to the next generation of price checkers, retailers can shape the way they use their price checkers. Having a cost-effective and multi-purpose system, which can be used for years to come without having to purchase new touchscreens, is the future for retailers. 

With Elo's touchscreen solutions, you can adopt affordable, easily accessible, and durable devices that will improve customer satisfaction. If you want to learn more about how the new price checkers are the way to go, read here. If you are looking for the new impressive touchscreens like these, contact your BlueStar Europe representative to order your devices now! 


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.