Why Using RFID-Based Solutions Can Be Essential in Retail December 3th, 2020
Thanks to the effects of the Global Pandemic, consumer habits have unfortunately drastically changed. During the height of quarantine and lockdown periods, brick-and-mortar stores were forced to change their business operations and strategies, practically overnight. This decision left many independent fashion-based retailers to close their doors, with some never reopening to the public ever again. For those who did reopen for business, many changes were applied to their daily workflow operations, including hygiene protocols to ensure that stores and their employees remain COVID-19 safe. With more consumers switching to online shopping, many retailers are hopping onboard to offer additional value to their digital/online shopping experiences for consumers everywhere.
Radio Frequency Identification (RFID) solutions have been around for quite some time, and have been popularized now in the retail spectrum for companies to invest in. From improving inventory to ship-from-store accuracy, while also focusing on higher sales and margins, there are many benefits to be calculated here. With the online retail landscape becoming such a competitive environment, RFID is now essential for traditional brick-and-mortar stores, and recently smaller boutiques and shops have also taken a leap into maximizing digitizing their e-commerce efforts. There are so many benefits to enabling RFID-based solutions, from anti-theft to staff attendance management. When it comes to brick-and-mortar clothing shops, RFID helps to improve the in-store consumer experience, while also delivering transparency to retailers through every step of their lifecycle.
Large department shops such as Zara, have been introducing enhanced changing room mirrors to upgrade the customer experience. ‘Smart Mirrors’ offer coordinated items as recommendations to customers as they are trying on a pair of pants or a sweater, providing a hot new concept for their shoppers. Self-checkout installations have also been unveiled to cut back on human-to-human interaction, while also efficiently processing transactions. During this checkout experience, many retailers are utilizing RFID functionalities on garment labels to allow for an easier scanning flow.
When it comes to RFID in Retail, the benefits continue to surge, especially for higher sales margins. SATO supplies a range of printers that are equipped with an internal RFID module to help prevent stock losses and inventory mismanagement, making it perfect for any retail environment. If you’re interested in learning more about how you can integrate SATO’s RFID solutions into your customers’ retail environments, be sure to contact your BlueStar Representative today!
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.