Below we present to you the 7 top trends in the retail tech, which will help you stay ahead of the game.
Artificial Intelligence (AI)
Artificial Intelligencehas been on the rise in recent years and has infiltrated areas you might not be aware of.AI can streamline the entire process from supply chain to aftercare,communicating more effectively with customersandpersonalising offers.Someexistingexamples of AI areactually machinelearningand as an example chatbotsarelosing even more of theirtell-tale“robot” answers andarebecoming more intuitive.
Amazon’s dronedelivery planswere all over the news in 2016 but we expect to see automated delivery on the rise in 2019 as Amazon continues to dominate the retail landscapeand push to deliver ever faster. With drone deliverycurrentlyat a standstill, Amazon’s delivery robots took to the streets thisyearin America and we expect wider adoptionof this technologyin theupcoming months from other companies as well.
Last year several retailers introduced thefirst bricks and mortar stores featuring cashier-less check out and clever RFID product capture.Rather than an immediate shift to staff-less stores, however, we predictwewill see the continued evolution of tech and human interaction forming a symbiotic relationship to offer the best solution for the customer.
The rise in experiential retail has left shoppers hungry for more. In a world flooded with advertising and new product launches, consumers arenowlooking for personalisation and authenticity. Recentyears have seen consumers willing to pay more for products they perceive to be tailored to their exact needs.Technology is key to personalisation;interactive questionnaires, clever algorithms and interpretation of data help to immediately pinpoint ideal products.
The move from Multi channel toOmni channel in 2019 means thatabsolutelyeverythingneeds to tie together. Omni channel means all areas that the company operates in need to co-exist and present a consistent message and experience.Thisincludesin store, website, print, social media, brand representatives, concessions and everything associated with a brand, including in store technology and user interfaces.
New store sizes
It is predicted thatretailers will play more with formats including pop-ups, temporary stores and even larger stores with less stock, adapting to customer demand on a store-by-store basisand using technology to showcase offers and encourage ordering.
New store formats
This yearmorestoreswill be streamlining their in-store offer to capitaliseon the “showrooming” mentality of many shoppers. Throughactively encouraging the browsing experience and usingtechnology to encourage the purchase in store and capture the sale, stores are pitching a new type of experience.Shoppers choose the items theylike the look of,inputthem into an interactive screen and then head to the changing room where the item,plus some complimentary choices picked out by store staff, will be waiting for them to try on.
Special thanks to Evoke for providing so valuable insights on retail technology!
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.