Three trends that are impacting business in 2017 October 18th, 2018

Three trends that are impacting business in 2017

Every year, there are new trends to examine, new ideas to consider, and fresh perspectives that can affect a business. 

Some of these trends may create minor problems, but nothing more. Some may slowly change the entire infrastructure of an industry. So it’s important to keep an open mind.

It is crucial for future success to consider where the issues are that may prevent a business from achieving its long-term goals. After identifying these issues, it is much easier to overcome them, and in some cases, use them to your advantage.

But before getting started, consider these three trends that are sure to impact any business.

Workforce age

Most business leaders will be well aware of the shift in average age of the workforce. After all, the younger generation will not always respond the same way that other generations have.

For this reason, businesses should be adapting new policies and looking at new ways to improve workflow. For many, the standard work day is something of the past as they understand that the younger generation desires more flexibility than their predecessors. But scrapping the traditional work week and loosening up some of those traditional rules isn’t always a bad thing.

Creating a more flexible work environment is key, while introducing increased connectivity and mobility allows a workforce to be effective from just about anywhere at any time. 

Sales and marketing become blurred

Traditionally, sales and marketing were very different functions that operated independently. However, consumers are growing numb to disruptive marketing and information can easily be obtained via the internet. This means that the old way of doing things often has minimal impact.

This has led to the blurring of sales and marketing. The marketing team must be able to understand the sales process and how a customer is being led through it. In the same way, sales need to consider how they can continually educate and build trust with their customers. There is no longer a clear line between sales and marketing; both teams must see the bigger picture and function as one cohesive team. 

The power of the cloud and data

It’s clear that the ability to store and access data via the internet is driving considerable change. But data must be secured and backed up using a cloud-based service – this will provide greater protection over business data, and will also provide greater accessibility for employees working remotely or traveling.

The entire workforce will have more access and ability to make important decisions regardless of where they work. Meanwhile, customers will also benefit from being offered more cloud-based solutions.

In business, you are falling behind if you are not moving forward. Standing still is not an option, and it’s important to recognise the factors that are changing today’s business landscape.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.