The evolving role of mobile computing in retail October 18th, 2018

The evolving role of mobile computing in retail

In order to cope with the pace of change in 2017, retailers are having to reassess their business models and customer service processes.

It’s not just because of an increase in online shopping, but also adapting to shifts in how customers interact and connect with a brand through smartphones, tablets and Wi-Fi enabled devices in a store.

But mobile computer-based solutions can support retailers in all of these situations. In fact, the latest devices, like Datalogic’s Joya Touch, serve as multi-purpose devices that can fulfil a number of duties.

For example, the Joya Touch includes:

  • Handheld or pistol-grip options
  • Wireless charging with ‘Boost Mode’ and versatile locking 3 bay cradle
  • Datalogic SoftSpot technology for innovative triggering through touch display
  • 3 inch FWVGA and QVGA display
  • Vibration feature to inform users
  • 2D imaging technology
  • Datalogic’s patented ‘Green Spot’ technology for visual good-read feedback

Devices like this can be used by store employees to provide support in daily activities such as shelf replenishment, inventory or price checks. At the same time consumers can use them as self-shopping pods to enhance and speed up the shopping process and make the shopping experience more interactive and fun. 

This means with one device end users can solve different issues without the need to invest in different types of devices. Besides the cost-saving benefit, the shopping experience inside the store is more exciting for customers and retailers benefit from increased loyalty and customer data.

One thing to remember is that enabling staff with digital technologies and ensuring they have the skills and training to use this technology effectively should be a priority for retailers who are serious about customer service in the digital era. 

There are now several devices emerging in the rugged mobile device market that bear many similarities with consumer mobile phones and tablets. These familiarities mainly manifest in the way that users interact with the devices. Providing staff with devices that have more familiar and user-friendly interfaces can pay huge dividends.

Finding the right balance of mobile computing technology to connect colleagues so that they can be more agile, engage better with customers and improve productivity is a challenge that retailers are going to have to take seriously in the coming months and years.   

But the latest breed of rugged devices offer a great user experience plus the enterprise grade features retailers require to carry out daily tasks – all at the same time as lowering the total cost of ownership compared with consumer grade devices.  

Retailers might also wish to consider the pool of devices that they use across their staff and customer base. It may be possible to utilise one device for both user groups reducing the number of physical devices in store, reducing downtime and ultimately reducing costs.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.