Retailers and the IoT revolution March 26th, 2020

Retailers and the IoT revolution

From the produce section to the frozen treat aisle, IoT is all around you, even if you can’t seem to see it. IoT works in accordance with tiny little sensors that work to collect and detect insights to later benefit shoppers’ behaviours going forward. These sensors are always busy at work. It’s found that IoT works to monitor food safety, track the whereabouts of carts and baskets, and provide valuable insights for retailers, suppliers, and distributors, to also improve customer relations.  

Food Safety Patrol & Control  

Items like whole milk, cottage cheese, and raw chicken have time sensitive expiration dates. Perishable items at grocery stores will often require their preferential temperature settings, in order to maintain its full lifespan. IoT can help with this tremendously. 

IoT ensures food safety procedures are accurately followed. A simple sensor is installed within a temperature-appropriate containers. This is then linked to employees’ offices to inform them of any sudden changes and send alerts when necessary. This real-time data can help save the lifetime of perishable goods and ensure fresh eats, and even happier tummies.  

Carts on the Run 

Placing sensors on individual assets is a large feature as well. This means shopping carts, stackable baskets, store-provided reusable bags can be monitored by retailers. Retailers can locate their exact location, notifications will be sent, and potential damage can be predicted. Retailers, both large and small, will never lose sight of their carts and buggies again.  

Smart Shelves + Beacons 

Smart shelves are getting smarter, for RFID and NFC chips are being conveniently installed to help monitor the weight of shelves, to see what is flying off the shelves, and what isn’t performing very well. Smart shelves can collect customer engagement data related to product promotions, educational displays, and employee training content. 

Don’t you just hate when your favourite brand of pasta sauce is out of stock and the label doesn’t detect when a shipment will come in? Smart shelves can assist through such merchandising labels as well. Shoppers can even connect with retailers through their own loyalty apps to determine when certain products will be in-house. Shoppers can check the specific aisle and shelf where their desired product will be located on the app as well. Consumers can also take advantage of personalised ads, special offers, and coupons as well.  

Smart Shelves can stay up to date on perfecting inventory management, through the following features:  

  • Theft Protection and Prevention 
  • Quality and Damage Control  
  • Automation Tactics 
  • Simplified Processes 

By delivering a more optimised and personalised experience to consumers, retailers can better track insights and provide a heightened sense of peace for retailers everywhere. Contact your BlueStar representative to find out how this can help your retail store! 


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.