Resetting Retail: A Better Experience with Technology September 28th, 2020

Resetting Retail: A Better Experience with Technology

The Omnichannel realm always seeks to provide customers with seamless shopping experiences, whether they’re shopping online from a desktop or mobile device, by telephone, or even within the confines of a brick-and-mortar store. The COVID-19 Pandemic has restricted consumers from shopping in physical brick-and-mortar stores, due to social distancing mandates and new operational guidelines, but the Omnichannel presence is still strong and rapidly evolving day by day.

Technology remains at the heart of Omnichannel strategies for it possesses the power to harness a more powerful retail edge. How are some ways retailers can maximise their omnichannel functionalities, you might ask? The opportunities are endless, but they start with elevating the customer experience by granting customers with both the convenience and value expected at both store and beyond. Better optimised inventory is amplified and even automated, so that store employees can monitor when orders move and are delivered in real-time. Altogether, retailers can capture a smarter, faster, and better way of enabling front line workers, through product look-up to order fulfilment, to even loss prevention measures.

It’s been found that 83% of retail-oriented decision makers are able to provide better customer service when technology solutions are involved. That being said, the Omnichannel is perfectly capable of benefiting off of these smarter operations to perfect customer experiences. Allowing customers to checkout from their mobile devices, participate in either a handheld or self-checkout lane helps customers to feel valued and important all the while. Behind the scenes with visibility into the warehouse or distribution centre, companies are able to stay on the beat to help put a smile on their customers’ faces, through actionable insights, inventory management, cross docking, and various other picking/placing duties. The end goal is to keep the customer in mind, for all of these steps will help to keep them coming back to your storefront for more.

With Zebra’s Retail-based Integrated Solutions, all of this can be achieved. Zebra utilises their DNA as a portfolio for software and utilities that can be integrated into your enterprise devise and customer data to receive a performance edge. From mobile computers for POS, to Mobile printers for price labelling, to even Tablets to handle Mobility functions, there’s something for everyone in the retail industry from Zebra’s line of hardware and software solutions. To learn more about Zebra’s place in the Retail world, be sure to contact your BlueStar Representative today!


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.