Sustainability in Retail – Meeting the Challenge March 17th, 2020
As retailers take the big steps towards reducing their impact on the environment, retail technology has a very important role to play. Paper and waste, in particular, is a big issue, but paper receipts hold some necessity and even a fiscal obligation in some countries, as well as serving as a valuable marketing tool to provide coupons and promotional messages directly to customers. With that all on the table, how can paper waste be reduced?
Digital receipting has emerged in recent years; however, this often involves taking a customer’s email address, which can be both time consuming and also an inconvenience for the customer who may be hesitant to release that information in the first place. Offering a digital receipt and letting them remain anonymous can provide a more effective solution in the long run.
Micro Receipt Offers Significant Paper Savings
Smaller than a standard receipt, a ‘micro receipt’, measuring in at approximately 48mm in length, includes the QR Code which corresponds to the complete digital receipt. Smaller retailers only produce around 100 receipts per day at an average length of 214mm, where switching to micro receipts at 48mm an save around 5,959 metres of paper per year. Multiplying this for a larger retailer, producing around 1000 receipts per day, the saving can amount a significant 59,594 metres per years which equals out to be about 745 paper rolls.
Reducing the top margin on a receipt to 3mm will shrink receipts from 80mm to 58mm wide, implementing a choice of horizontal and vertical auto-reduction settings, as well as offering ‘receipts on demand’ to avoid unnecessary paper waste and provide additional ways to reduce paper consumption. It’s not only paper but also power consumption, that retailers can cut back on. These are some steps that highlight the role retail technology can play in creating a more environmentally-friendly and sustainable retail business.
Who can help to meet the challenge?
Star Cloud Services works independently of the retailer’s POS software. At the end of the transaction, a digital copy of the receipt can be claimed by the customer, using Star’s free of charge, AllReceipts™ app and by simply scanning a QR Code printed on that paper receipt. For coupons, retailers can take advantage of the reverse side of digital receipts, as they can display coupons, so that the customer can subsequently retrieve these offers on their smartphone along with the digital receipt. By using a TSP143II ECO printer with an Energy Star rating, that reverts to standby mode, when not in use, can effectively limit unnecessary power usage.
If you’re interested in learning more about Star Micronic’s greener and more sustainable solutions, contact your BlueStar representative today!
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.