Omni-channel customer experience gets enriched with RFID October 18th, 2018

Omni-channel customer experience gets enriched with RFID
Enhancing customer experience through the latest RFID solutions is a smart way to boost your business

In fact, the best strategies being used in today’s retail environment are implementing RFID within an omni-channel approach, offering customers a more satisfactory experience. This also allows the retailer to provide a much more efficient service, which means more business to be gained.

BlueStar partner IMPINJ and its RAIN RFID solution is adding further value to this proposal.

RAIN RFID is a passive (battery-free) wireless technology system that connects billions of everyday items to the internet, enabling businesses and consumers to identify, locate, authenticate and engage each item.

RAIN RFID is used in a wide variety of applications, including inventory management, asset tracking and item authentication. RAIN is the fastest growing segment of the RFID market and has connected over 20 billion items to date. By providing internet connectivity and real-time information about everyday items, RAIN RFID enables the true Internet of Things.

So how is RAIN RFID helping retailers specifically?

With RAIN, retailers can easily find the items in-store that customers have identified online, streamlining the experience and saving time if the customer wants to try on an item in-store.

Customers can also use the system in-store themselves to identify other items and sizes at the touch of a button, dramatically increasing upsell opportunities.

With the added store visibility, retailers are able to make smarter businesses decisions. And this potential really is unlimited with over a trillion connectable items in the world.

RAIN RFID digitises the physical world, allowing it to become an information system that can automatically sense what is happening, share related data, and respond. RAIN RFID provides the ability to:

  • Uniquely identify an individual item beyond just its product type
  • Identify and locate items without direct line-of-sight
  • Identify many items quickly (up to 1,000 items per second)
  • Locate items within a vicinity of between a few centimetres to several meters
  • Connect real-time information about an item’s identity, location or authenticity to the cloud.

RAIN RFID has the capacity to both greatly enhance and protect the lives of consumers, while revolutionizing the way companies do business. It is a flexible, low-cost solution, making its use appealing to a wide range of industries - from retail to healthcare, manufacturing, entertainment and hospitality.

BlueStar offers innovative solutions with its partners to identify new market niches and help its resellers to enhance their retails solutions. Go one step beyond the current retail environment to the next level: full omni-channel strategy.

View the IMPINJ video for further details.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.