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mPOS: How VARs Can Give Retailers a Competitive Advantage November 30th, 2021

mPOS: How VARs Can Give Retailers a Competitive Advantage

Retailers must reimagine in-store experiences to meet consumer expectations—mobile point of sale can make it possible.

Mobile point of sale (mPOS) solutions are vital to brick-and-mortar retailers as they rebuild after the pandemic and reimagine their processes to meet new consumer demands.

Even after a year of e-commerce growth, brick-and-mortar stores are still popular among consumers. According to research for YouGov’s International Omni-Channel Retail Report 2021, 78 percent of shoppers head to physical stores for their essentials. Although 72 percent prefer online shopping for discretionary items, 62 percent prefer brick-and-mortar shopping to physically experience products before buying. Honeywell-Retail-Q3C1-eBook_Mockup-(EN)

However, consumer expectations for in-store shopping experiences have changed post-pandemic, with shoppers looking for new processes that help protect their health yet still result in excellent service and overall positive shopping experiences. And, as PwC research confirms, for the majority of consumers (73 percent), the experience is a primary factor in purchasing decisions.

mPOS can help retailers meet the demands of today’s consumers by enabling greater convenience, personalization – and touchless payment experiences.

Critical Components of mPOS Solutions

Value-added resellers (VARs) providing mPOS solutions to retailers should expand their portfolios or partner to provide total solutions that deliver seamless operation. Total mPOS solutions include:

  • Software that integrates with the retailer’s POS or retail management system: Sales, inventory, and customer data collected with a mobile device should automatically be shared with other systems
  • Purpose-built hardware: Solutions must have adequate battery life and are rugged enough to keep performing in harsh commercial environments where drops, spills, and temperature extremes occur.
  • Integration with a secure payments platform: This feature gives shoppers the option to use credit or debit cards, contactless cards, mobile wallets, and other payment methods they prefer.
  • A reliable, secure wireless network: Connectivity is also critical to a retailer’s mobile POS solution.
  • Peripherals: Retailers may need additional solution components, such as printers that enable sales associates to print receipts from the device closest to them when completing a transaction.

mPOS Benefits for Today’s Retailers

When you provide an mPOS solution designed for your client’s operation, you can enable them to meet consumer expectations better than their competitors that are still tethered to a checkout counter for transactions.

With mPOS, retailer staff can:  

  • Sell anywhere

For some time, retailers have leveraged mPOS for line busting. Instead of requiring shoppers to stand in a queue to check out, a sales associate could complete a transaction immediately after assisting a shopper anywhere in the store. This capability is even more important now that many consumers prefer to keep a safe social distance from other shoppers and limit their time in the store.

Additionally, if the mPOS solution is equipped with near-field communication (NFC technology, transactions can be contactless – allowing a shopper to wave or tap a contactless card or mobile wallet near the devices to complete payment. As a result, transactions are quicker and shoppers don’t have to risk touching a shared device.

Furthermore, mPOS can give retailers the ability to do business outside the four walls. It is an essential tool for new processes that grew in popularity in 2020, including curbside pickup and outdoor retail areas. mPOS solutions with reliable, secure connectivity enable retailers to give shoppers options – and possibly reach new shoppers by doing business in new ways.

  • Upsell

mPOS puts all of the data that a sales associate can access from a stationary POS terminal in the hands of sales associates as they assist customers in the store. Information on past purchases, complementary or alternative items, data that can help personalize the customer experiences can lead to upselling and higher average tickets.

Keep in mind that upselling isn’t only a benefit for your clients. Experiences are enhanced when shoppers have everything they need to use and enjoy their purchases – from accessories to consumable products to batteries.

  • Operate efficiently

When each sales associate has an mPOS device, the retailers’ team can provide personalized service promptly and attend to more customers than if they had to send each one to a checkout counter. Additionally, engagements that require more time, such as a return for an exchange or refund, can be managed more efficiently.

The element of operational efficiency that mPOS brings to a retailer’s operation can also help address challenges when a store is short-staffed, for example, during the pandemic labor shortage. Datalogic-Retail-Q3C1-eBook_Mockup-(EN)

Assure Your Clients They Don’t Need to Shop Around for mPOS

mPOS solutions deliver undeniable benefits to retailers who are optimizing the customer experiences they provide. However, they need a total solution from a retail VAR who understands industry trends, retailers’ pain points, and the technology required to solve them.

Stand out from your competitors with an mPOS solution that delivers everything retailers need.

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