Meeting expectations with frictionless commerce October 18th, 2018

Meeting expectations with frictionless commerce

Adapting to meet customers expectation through the latest checkout solutions is a key goal for many businesses.

That’s why frictionless checkout can be an essential part of the in-store experience. It means that customers can complete their transactions quickly, efficiently and however they like.

Did you know, for example, that 3 out of 4 customers still prefer to shop in-store? And that despite the rise in online and mobile shopping, 9 out of 10 retail sales still occur in-store?

The danger is that poor checkout experiences have consequences. 73% of consumers say checkout is the biggest pain point in retail, while 51% of shoppers will abandon their carts if lines are too long

So what is frictionless checkout and how can it help?

Frictionless shopping means consumers are in control and have the ability to instantly find the products or services they need. Consumers can comparison shop in real time, then purchase goods and services instantaneously.

As the concept has evolved, along with technology we all have in our pockets, consumers expect to have this experience via their smartphones. Frictionless shopping has also grown to mean eliminating anything that doesn’t add value and negatively impacts the consumer experience. Examples include requiring consumers to dig out loyalty cards or wait for paper receipts to print.

The implications for retailers involves everything from the way they package and market products to the ease with which consumers can complete the checkout process. It means understanding how to build user-friendly ordering options and click-and-collect services. For brick-and-mortar stores, it means finding a way to align mobile payment options, inventory systems, and getting customers into the store.

Fast, easy checkout solutions can attract new shoppers and keeps current ones coming back. For example, three quarters of BlueStar partner NCR’s retail clients have seen queues cut in half with our self-checkout technologies.

Providing consumers with the choices they expect around shopping, payment and order fulfilment is key. By creating connections, businesses can drive profitability through personalised offers and loyalty programmes that reflect a deep understanding of shopper preferences and behaviour.

NCR has the retail heritage and track record to help retailers deliver a complete shopping experience, rather than focus on a single technology. With systems deployed across the globe and long-term partnerships with retailers large and small, NCR knows how to customise solutions that transform shopping experiences.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.