Labelling systems make an impact straight out of the box October 18th, 2018

Labelling systems make an impact straight out of the box
Many retailers currently handle price markdowns inefficiently, relying on pre-printed labels as they do not have the right mobile labelling system in place.
The cost of pre-printed label systems

This inflexible approach results in, at best, non-uniform price reduction information being communicated to customers and, at worst, loss of profits as staff struggle to make percentage calculations or implement markdowns accurately.

But the good news is that it does not take long to implement more effective processes in labelling. In fact, the latest portable and standalone labelling systems can improve retailers’ processes straight out of the box.

For example, the lightweight and portable the TH2 from SATO, an international leader in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions, is particularly suited to the retail environment due to its powerful price markdown functionality.

Using the user-defined database, which can easily be downloaded to the unit’s SD card or accessed via the LAN, price calculation responsibilities are removed from the staff on the shop floor while they are still able to implement a sale at short notice to clear end of line or perishable products or to improve inventory flow.

Benefits of the TH2

Integrating with any handheld scanner, the TH2 can fulfil a number of duties, such as printing popular ‘WAS’ and ‘NOW’ prices with percentage discount information set automatically onto a tag or label.

The TH2 also represents a new concept in printing, namely Application Enabled Printing or AEP. What this means is that - using SATO’s software - it is possible for a user to create a new application very easily and to transfer or update this information onto the SD memory of the unit via USB or LAN. The TH2 features an in-built keypad, so there’s no need for a PC in close proximity.

It has an anti-microbial casing to prevent bacterial cross contamination and has a wide, adjustable LCD screen display which offers mobile phone type, intuitive operation. The TH2 is powered by a rechargeable lithium-ion battery that allows between 4000 and 5000 labels to be printed from a single charge.

Despite its market-leading technical specification, the TH2 stands alone and there are no other products in its price bracket which offer such innovative features and benefits.

For those working in the ultra-competitive retail sector the TH2 represents a real problem-solving solution. Not only is the price very attractive but the ease of use and functionality can give retailers a real flexibility of response while maintaining total control of their pricing.

For more information about the TH2 please click here.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.