Is "the Delivery" at the centre of the rapidly evolving customer experience? December 2th, 2019


According to project44’s survey on the Delivery Economy, delivery has moved from a peripheral consideration in the customer experience, to a core component of meeting modern consumers’ expectations. 

Today, convenience, speed, and simplicity reign supreme. Whether it is ordering dinner via UberEatsidewalk pick-up for household items or Amazon store-to-door grocery delivery, companies are increasingly expanding their offerings to include services that bring products directly to consumers. 

On-demand delivery apps, coupled with the rising popularity of Amazon Prime and other instant delivery services, have reshaped expectations. Consumers are no longer just buying a product; they’re buying an experience. Fast, inexpensive shipping that provides consumers precise visibility into the process is becoming more influential than core purchasing elements—like price, value, and customer service. 

This expectation has also permeated the B2B customer experience, putting significantly more pressure on product and delivery functions including logistics, transportation, supply chain, procurement, and manufacturing. In order to incorporate the Delivery Economy into their marketing and customer experience strategies, brands need to ensure close alignment with the operational groups responsible for perfecting the delivery experience. This critical interdependency with logistics, transportation, and supply chain stakeholders will determine whether they can remain competitive in this evolving landscape. 

In this context the need to provide the correct working tool to the delivery personnel is assuming a key importance. The device used is influencing the smoothness of the process of delivery leveraging technologies like assisted GPS for the online tracking of the delivery, providing ease of use with the latest Android OS, efficient data entry with last generation imagers and cameras and user friendliness of a professional set of accessories like vehicle dock, custom holders and wearable mounts. Enterprise level devices demonstrated (see VDC studies) lower TCO than consumer devices due to their ruggedness, impact resistance and dust and water sealing preventing. 

Datalogic with the new Memor 10 is delivering all this and more, adding the wireless charging to the equation, a unique feature that allows together with the “swappable battery concept” to further reduce the downtime of the solution eliminating the need of the charging contacts a typical point of failure even more in operations using vehicle chargers (due to vibrations). Contact today your BlueStar Europe representative for more! 


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.