How to create the perfect retail customer experience October 18th, 2018

How to create the perfect retail customer experience
In today’s omni-channel world, retailers must rise to customers’ expectations immediately, or risk losing sales in the process.

The challenge is made tougher as in many cases the customers are already omni-channel experts. How many times have you seen a customer in front of a product display tapping her smartphone screen? Is she online looking for product information? Reading a product review? Price shopping?

But as mobile engagement has gained speed, brick and mortar retailers have been able to reinvent themselves and offer mobile POS solutions to meet their customers’ expectations.

In-store mobile solutions boosts sales, enriches customer shopping experience and is the driving force in reshaping retail customer engagement.

What’s more, consumers who are engaged by mobile device-wielding associates are far more likely to spend more and evangelize the brand. Research from CFI Group shows that 55% of 18- to 44-year-olds say they're likely to favour a store with advanced mobile capabilities. And 43% of all age groups say the same.

As a result of this favouritism, consumers say they're willing to:

  • Drive further to a retailer (24%)
  • Pay slightly more (20%)
  • Buy more per visit (39%)
  • Shop more with that retailer in general (66%).

It’s clear that in-store mobile engagement does more than keep a store relevant. It builds the store's contribution to sales.

BlueStar partner Honeywell offers a number of solutions to encourage in-store engagement, from iOS Sleds to mobile computers and receipt printers. These options can help a business thrive by empowering mobile store associates with easy access to information about product, price, promotion and stock.

They will be ready to answer questions and provide guided selling, and they can accept credit card payments and print receipts from anywhere in the store or from remote locations. These value-added services enrich the customer's shopping experience and increase potential for greater share of wallet.

There's an added benefit to equipping your store associates with the right mobile technologies. Not only will you increase customer engagement, but also employee engagement.

Honeywell’s industry-leading imaging technology helps store associates to:

  • Identify shoppers and scan mobile coupons at the point of sale. Easy-to-implement 2D barcodes displayed on customers' smart devices improves their shopping experience.
  • Expand loyalty programmes by quickly and accurately enrolling shoppers at the point of sale – proven to be the most effective time and place to extend a loyalty programme offer.
  • Quickly acquire customer information with the scan of a driver's licence. Honeywell 2D imagers with EasyDL software make it simple, while minimising the impact on average checkout time.

Whether checkout staff use a handheld scanner, presentation scanner or in-counter bioptic scanner, or if shoppers self-scan mobile barcodes, Honeywell has a solution to elevate performance and the customer experience right now.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.