How do TSPs Eliminate Roaming Costs and Ensure Always-On Connectivity for Global Fleets?

Technology Solution Providers must leverage pooled data and multi-carrier flexibility to deliver borderless, unified connectivity and capture the high-margin Managed Mobility Services market.

In today’s mobile-first world, the performance of logistics, field service, and enterprise fleets is entirely dependent on always-on connectivity. For any organisation operating across borders, even momentary downtime or fragmented data coverage can cripple operations, lead to financial losses, and damage customer trust.

The market opportunity for TSPs who can solve this problem is enormous. The European fleet management software market alone is expected to reach $9.90 billion by 2025, growing at a CAGR of 20.28%.

For Technology Solution Providers (TSPs), this presents a significant opportunity to move beyond simply selling hardware and to start delivering Managed Mobility Services (MMS). BlueStar supports our partners by providing access to the next generation of specialised solutions that simplify global connectivity, ensuring cost efficiency and scalability across more than 189 countries.

The 3 Connectivity Crises Straining European Fleets

Global operations are constantly battling legacy mobility challenges that undermine efficiency and profitability. TSPs must address these pain points directly to earn high-margin connectivity projects:

1. Unreliable Coverage and Data Black Spots

While connectivity is generally strong in major European cities, coverage remains highly unpredictable across borders, in rural EMEA areas, or within large industrial facilities. When a vehicle or field service technician loses connection, it means a complete halt to real-time telemetry, job updates, proof-of-delivery uploads, and critical security functions. This lack of resilience translates directly into lost revenue and service failures.

2. The Roaming Cost Trap

For any fleet that regularly crosses national boundaries, managing roaming costs is an administrative nightmare. Despite EU regulations that have reduced costs within the bloc, unpredictable fees and sudden “bill shock” still occur when devices stray into non-EU territories or exceed caps. Traditional solutions require fleet managers to juggle multiple national SIMs, resulting in higher base costs and wasted, unused data capacity due to fragmented contracts.

3. Operational Drag of Management

Managing global connectivity through conventional means is an enormous drain on IT resources. It involves liaising with multiple national carriers, dealing with fragmented billing systems, tracking dozens of activation schedules, and constantly manually swapping SIM cards to ensure the lowest price or best coverage. This administrative burden removes IT staff from more strategic projects and makes scaling operations across new territories painfully slow.

The Unified Solution: Smart Connectivity Models

To move customers from a fragmented, reactive system to a proactive, unified mobility solution, TSPs must leverage two key strategies made possible by specialised connectivity platforms:

1. Pooled Data for Cost Efficiency

The single most powerful tool for cost reduction is pooled data. Instead of paying for a rigid data allowance for 100 individual devices across 10 different national plans, the customer pays for one large data pool shared by the entire global fleet.

This eliminates wasted data on devices that are inactive or only use a small fraction of their allocated data, while instantly ensuring that devices in high-demand areas never run out. This consumption model significantly reduces the total cost of ownership (TCO) for the fleet and offers predictable, flat-rate billing – a compelling selling point for finance directors.

2. Multi-Carrier Flexibility for Borderless Resilience

True resilience means eliminating reliance on a single mobile network organisation per country. Smart connectivity solutions offer multi-carrier flexibility by enabling devices (via a single SIM, such as an eUICC/eSIM) to automatically connect to the strongest available network in any given location.

This ability to roam and switch seamlessly—often drawing on a vast network of partner carriers in over 189 countries – is the key to achieving always-on connectivity and overcoming data black spots. Platforms that unify this service, such as those offered by partners like iOnline, manage the complex switching and billing automatically, delivering a genuinely borderless service to the end user. This eliminates the need for manual SIM swapping, ensuring the device operates continuously on the most reliable connection. The market for these Managed Mobility Services (MMS) is booming, projected to grow to $33.3 billion by 2030, with a CAGR of 26.29%.

BlueStar: Equipping TSPs for Global Scale

This pivot to smart, unified connectivity represents a new and essential high-margin service category for European TSPs. Customers need systems integrators who can move them off legacy contracts and integrate these specialised data platforms into their existing fleet management and field service programmes.

BlueStar is positioned to be your sole-source provider for these comprehensive solutions. We consolidate the entire project: providing the ruggedised mobile hardware (scanners, tablets, telematics) needed for the fleet, along with the access and expertise to integrate global, unified data plans.

This partnership enables you to deliver truly end-to-end global mobility projects that offer predictable pricing, enhanced resilience, and massive scalability.

The opportunity is clear: Shift your customers from managing disparate SIMs to deploying a single, intelligent connectivity strategy. Leverage BlueStar to lead this change and secure your position as a strategic mobility partner.