Effective Dates: until 31 December, 2026
Region: EUROPE
Demand Lab activities are the marketing services BlueStar can help support directly, including campaign direction, creative assets, reseller-ready ads, LinkedIn advertising, prospecting support, and content creation.
If your request is not a Demand Lab activity, your business is responsible for carrying it out using your own resources and creativity. BlueStar helps with the approval process, but execution stays with your team.
Generate brand awareness with sponsored campaigns designed to reach decision-makers and create meaningful engagement.
Customize Honeywell-approved, co-branded ads so you can promote solutions faster without building campaigns from scratch.
Use intent-based data and audience targeting to reach prospects during their research and buying journey.
Create branded materials that support sales conversations and elevate your reseller presence.
Share the activity, audience, timeline, and requested budget.
We check the request and route it for Honeywell approval.
Demand Lab activities are supported by BlueStar. Other activities are executed by the reseller.
Provide proof of performance, campaign execution, and leads or outcomes generated.
Once requirements are complete, BlueStar issues a credit note for the approved budget.