Effective Dates: until 31 December, 2026
Region: EUROPE
Bring Your Marketing Ideas to Life
Have an event to promote, a campaign to launch, or customers you want to reach? Submit your marketing request and see if your activity qualifies for Honeywell support.
Two paths. One request.
How support works
Tell us what you want to promote and what budget you’re requesting.
BlueStar reviews your request and works with Honeywell on approval.
Run the activity, share proof of performance and results, then receive your credit note for the approved budget.
Marketing support without the mystery.
BlueStar and Honeywell help eligible resellers bring approved marketing activities to life through pass-through marketing support. You bring the idea, we help review the opportunity, and Honeywell determines what activity and budget can be approved.
Some activities can be supported by BlueStar’s Demand Lab. For all other approved activities, the reseller is responsible for executing the campaign using their own resources, creativity, and team.
What's Supported
Choose the right path for your activity.
You can request multiple activities, but most approvals focus on one priority action. The clearer your request, audience, and expected outcome, the easier it is to evaluate.
Demand Lab Activities
Demand Lab activities are the marketing services BlueStar can help support directly, including campaign direction, creative assets, reseller-ready ads, LinkedIn advertising, prospecting support, and content creation.
Partner-Led Activities
If your request is not a Demand Lab activity, your business is responsible for carrying it out using your own resources and creativity. BlueStar helps with the approval process, but execution stays with your team.
Demand Lab Menu
Marketing help you don’t have to build from scratch.
These are the activity types BlueStar can help support directly once approved.
LinkedIn Advertising
Generate brand awareness with sponsored campaigns designed to reach decision-makers and create meaningful engagement.
Reseller Ready Ads
Customize Honeywell-approved, co-branded ads so you can promote solutions faster without building campaigns from scratch.
End-User Prospecting
Use intent-based data and audience targeting to reach prospects during their research and buying journey.
Content Creation
Create branded materials that support sales conversations and elevate your reseller presence.
Partner-Led Activities
Partner-Led Examples
Running your own activity? Here’s what can be requested.
These requests may be eligible for approved budget support, but execution is managed by the reseller.
Request support for full event expenses, catering, venue costs, or customer event activities.
Reach a defined audience in your market or vertical.
Request support for webinars, online demos, and digital customer education sessions.
Bring us the concept. We’ll help determine if it fits the program.
How It Works
Submit. Get approved. Execute.
Report. Receive credit.
Submit your request
Share the activity, audience, timeline, and requested budget.
BlueStar reviews
We check the request and route it for Honeywell approval.
Execute activity
Demand Lab activities are supported by BlueStar. Other activities are executed by the reseller.
Share results
Provide proof of performance, campaign execution, and leads or outcomes generated.
Receive credit
Once requirements are complete, BlueStar issues a credit note for the approved budget.
Before credit is issued
Proof of performance is required.
To receive the approved budget as a credit note, resellers must demonstrate that the activity was completed and share the results generated from the campaign.
What to share after the activity
Screenshots, photos, ad previews, email samples, landing pages, or event materials.
When it ran, where it ran, who it targeted, and what was delivered.
Leads captured, registrations, attendees, meetings booked, or opportunities created.
A short summary of results, learnings, and next steps.
Quick Answers
What to know before you submit.
No. BlueStar only helps directly support Demand Lab activities. If your request is outside Demand Lab, your business is responsible for carrying out the activity using your own resources and creativity. This commonly includes customer events, webinars, trade show activities, catering, venue management, or other partner-led executions.
Approved budget is issued as a credit note after the activity is completed and the required proof of performance and results have been submitted.
Proof may include screenshots, photos, campaign assets, event materials, ad reports, email performance, landing page results, lead lists, registrations, or a summary of campaign outcomes.
Yes, but most approvals focus on one priority activity. We recommend submitting the activity that is most tied to a clear business opportunity, event, audience, or sales goal.