Equip your customers with the data capture tools necessary to future-proof their supply chains in support of the EU’s Circular Economy programme.
The role of the European warehouse is undergoing a fundamental change. It’s no longer simply a point of storage and distribution; it is rapidly becoming the central hub for collecting and validating supply chain data. Products moving through your customers’ facilities – especially those in the food, pharmaceuticals, and manufacturing sectors – must now carry an immutable, transparent digital identity that proves their origin, materials, and compliance status.
This shift is driven by one of the most critical pieces of EU legislation in a generation: the Digital Product Passport (DPP).
For Technology Solution Providers (TSPs) across EMEA, the DPP mandate represents a high-value opportunity. It forces a complete systems upgrade, making Automatic Data Capture (ADC) technology – from barcoded labels to mobile computers – the single most essential component of compliance. In fact, the global Digital Product Passport market is projected to reach $1.23 billion by 2030, growing at a CAGR of 34.9% from 2025. BlueStar is committed to providing our partners with the curated ADC portfolio and expertise to lead this transition, turning a regulatory challenge into a decisive competitive advantage for your customers.
The Digital Product Passport, a key component of the EU’s Ecodesign for Sustainable Products Regulation (ESPR), is designed to enhance transparency and promote a Circular Economy. The goal is clear: to track a product’s lifecycle, from raw material sourcing and manufacturing to its eventual repair, reuse, or recycling.
The DPP is not a futuristic concept; it is being phased in now, with core sectors like batteries, textiles, and materials (iron and steel) among the first to face mandatory deadlines around 2027/2028. This timeline puts enormous pressure on manufacturers, distributors, and logistics partners to update their systems today.
For a warehouse, the DPP means every physical touchpoint – receiving, quality inspection, inventory movement, picking, and shipping – must be captured as a verified, machine-readable data event. Traditional, siloed Warehouse Management Systems (WMS) cannot meet this demand alone. Non-compliance is not an administrative penalty; it means products cannot be legally placed on the EU market. This risk compels your customers – large and small organisations alike – to act quickly and decisively.
If the Digital Product Passport is the ultimate digital identity for a product, then ADC technologies are the physical tools required to create, update, and secure that identity. The future of traceability is built on three interconnected layers:
1. The Unique Product Identifier (UPI)
Every DPP is linked to a unique digital identifier, often realised through a QR code, RFID tag, or NFC chip affixed directly to the product. Unlike standard barcodes used for pricing, these UPIs must carry highly structured, machine-readable data that is compliant with EU standards.
2. Mobile Computing: The Real-Time Data Conduit
A physical UPI is useless without a reliable mechanism to scan and capture its data. This is the domain of mobile computers and scanning solutions. Every time an item is handled in the warehouse, its location, status, and the time of the event must be captured and transmitted instantly.
3. From Barcode to Blockchain
While the immediate compliance is driven by ADC, the security and transparency that the DPP promises are often underpinned by technologies such as blockchain, which ensures that once a data record (created by a mobile scanner) is added to the product’s passport, it is immutable and verifiable by all authorised parties.
The Digital Product Passport is not a risk to be mitigated; it is the most significant systems upgrade opportunity for the warehouse and manufacturing vertical since the rise of the internet. Companies face mandatory spending to remain compliant, creating a predictable, high-volume demand cycle.
BlueStar is your dedicated partner in seizing this opportunity.
We have curated a best-in-class ADC portfolio – from leading ruggedised mobile computers to high-performance printers and scanners – that is validated for the rigorous demands of food safety, pharma traceability, and automotive component tracking. We provide the essential technical training and support you need to confidently integrate these solutions with your customers’ existing enterprise resource planning (ERP) and WMS platforms.
By leveraging BlueStar’s specialised inventory and expertise, you can offer your customers a complete, future-proof solution: a resilient supply chain that is inherently compliant with the DPP, turning their warehouse into a competitive asset. The time to upgrade the supply chain’s nervous system is now.