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New Hire Spotlight: Alessandro Battaglia, Country Manager - Italy

We’re thrilled to welcome Alessandro Battaglia as the new Country Manager for BlueStar Italy. With over three decades of experience in the AIDC (Automatic Identification and Data Capture) market and a proven track record of driving results,...

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BlueStar EMEA Sales Kickoff in Malta

Every great year begins with a great plan, and at this year’s BlueStar EMEA Sales Kickoff in Malta, that plan took shape through dynamic discussions,...

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BlueStar Shines in Bologna: A Gathering to Remember

The heart of Bologna pulsed with excitement on January 30, 2025, as BlueStar hosted an unforgettable event at the elegant NH Bologna De La Gare. Just...

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Recapping NRF 2025: Imagining the Future of Retail

Last week, the retail world gathered in New York City for NRF 2025, welcoming over 40,000 professionals from around the globe to explore the...

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Marketing Strategy vs. Marketing Plan: A Guide for BlueStar Resellers

If you’ve ever used “marketing strategy” and “marketing plan” interchangeably, you’re not alone. Many companies do, but understanding the difference...

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BlueStar Retail & Hospitality Newsletter Q4.24

And that's a wrap on 2024! by Amy Masterman

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Capitalizing on the Cold Chain Revolution: A Guide for Technology Solutions Providers (TSPs).

Unlock the potential of cold storage for your warehouse customers with cutting-edge solutions and services.

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