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Creating Competitive Solutions for the Future of Smart Asset Tracking December 10th, 2021

Creating Competitive Solutions for the Future of Smart Asset Tracking

Combine AIDC, advanced technologies and your industry expertise to build solutions that meet your clients’ needs today and in years to come.

Smart, automated asset tracking has some of the clearest ROI to prove among all IT solutions. Real-time visibility into where assets are and how they’re being used enables an operation to avoid downtime, increase productivity, and minimize loss and theft.

Those clear-cut advantages are leading to market growth. Inkwood Research predicts that the global asset tracking market will grow at a 12.28 percent CAGR to reach $4.7 billion by 2028. Analysts cite several growth drivers, including demand from third-party logistics service providers (3PL) offering asset tracking as an add-on service, rising adoption of IoT in transportation, and the shift toward asset monitoring to improve fleet performance. Market growth is also coming from asset tracking adoption in healthcare, manufacturing, construction, IT, telecommunications, and the oil and gas industries. Zebra-Mobility-Q3C2-eBook_Mockup-(EN)

Optimize Your Smart Asset Tracking Offering

Value-added resellers (VARs) working in these industries can offer a wide range of “smart asset tracking” solutions. Your offerings, tailored to your customers and your industry, may range from a relatively simple system of RFID tags and readers to advanced and machine vision systems that track individual packages until they’re shipped to customers.

However, all VARs providing smart asset tracking solutions have something in common: they want to offer the most competitive solution. Use these tips to help you optimize your offering and capitalize on smart asset tracking market growth.

  • Integration: Asset tracking could be a standalone solution, but it will provide far more value and prevent data silos if it integrates with the business’ enterprise resource planning (ERP), warehouse management system (WMS) or other business platforms. Maintain a holistic view – and flexibility – so that you can help your clients build a total system of seamlessly integrated solutions that share data with the people and processes that need it.
  • Optical character recognition (OCR): The asset tracking solution likely uses barcode, RFID, or GPS technology to capture data. However, you may have other options at your disposal to provide additional information that your clients need. OCR “reads” text that can give operations vital information on assets or packages.
  • Edge computing: Depending on the use case, the asset tracking solution you provide may be feeding data to a mission-critical, automated system, such as an access control solution that controls door locks. Moving some computing workloads to the edge rather than sending all data to the cloud may minimize latency and increase reliability.
  • Tracking beyond the facility: In 3PL applications or to maintain real-time visibility into assets at remote construction sites, it’s necessary for the solution you provide to work outside a facility’s four walls and, in some cases, to provide data to supply chain partners. Ensure that you have technology in your portfolio that can meet these needs in an increasingly connected world.
  • Analytics: Asset tracking solutions provide information on the location and status of assets. However, data from these solutions can do so much more. With a predictive analytics solution, asset tracking data can be leveraged to help operators forecast demand and intelligently plan. Listen to your clients to understand their processes and pain points and consider whether asset tracking data can be a key to overcoming challenges.

One Step Closer to the Smart Enterprise

Datalogic-Mobility-Q3C2-eBook_Mockup-(EN)As businesses move closer to evolving into Industry 4.0 enterprises, smart asset tracking will be vital for their operations. Manual asset tracking processes are too slow, inconsistent and inefficient to support connected, automated environments. The AIDC technology you provide – with value-added features that create a total smart asset tracking solution – will give your clients the capability to advance their digital transformation.

In addition, filling your portfolio with competitive solutions that meet your market’s needs and provide decisive ROI will help you grow your business and solidify your future as a smart asset tracking solution provider.


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