Confronting Logistics Challenges in an Omnichannel Shopping Landscape June 10th, 2020

Confronting Logistics Challenges in an Omnichannel Shopping Landscape

As the Digital Transformation is moving its way through the retail supply chain, consumers haven’t been able to stand back from the expectation of the Internet’s endless ability to buy, buy, buy, and receive when they want. Companies like Amazon and Target are promising huge claims, what with same-day and even next-day delivery right to your front doorstep, to even fresh food delivery when and where you want it. Meeting shoppers’ expectations requires an update on inventory allocation, reducing back orders, and replenishing efficiency to master the hurdles that can impact the fulfilment industry.

Various logistics companies are starting to provide product fulfilment, and even retailers are jumping on contacting third-party technology companies to assist with the last-mile delivery promise. Accurately fulfilling orders 100% of the time, requires inventory visibility across the entire supply chain, through every step of the process. According to feedback collected by Zebra, however, inventories are only reporting at being only 66% accurate today. Supply chain and operations leaders must swiftly adjust to the ever-changing world.

Satisfying the “I Want it Now” expectation for consumers, allotting them the faster delivery is big right now. There are definitely a wide variety of delivery strategies put in place, such as curbside pickup, warehouse pickup, and merchandise pickup through third-party lockers and parcel shops. Solving this ever-rising delivery challenge will give retailers, manufacturers, and logistics companies the ammo they need to put products in the hands of shoppers faster. It’s been projected that within the next five years, 78% of logistics companies expect to provide same-day delivery and in 10 years, some say they can deliver within a two-hour window.

Product returns are also a struggle as, if not dealing with a third-party vendor for assistance. Managing returns efficiently and cost effectively is a challenge that retailers must be expected to take on. Decision makers are testing solutions, such as leveraging the store as a product returns to its space. A majority of retailers do not currently offer free shipping, free returns or same-day delivery, because they plan to engage third-party firms to manage these processes in the future.

As we gear up for the next generation of supply chains, it’s important to take all of this information into consideration. Zebra and BlueStar together can provide you with unparalleled insight into the future of the supply chain and how it affects you. If you’re interested in learning more, be sure to call your BlueStar representative today. 


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.