Choosing the right label printer can cut the cost of the reverse logistics October 18th, 2018

Choosing the right label printer can cut the cost of the reverse logistics

Did you know that worldwide online retail sales are expected to hit $4.058 trillion in 2020, representing 14.6% of all retail spending that year?

Online shopping is the driving force behind this huge prediction, with research showing that approximately 54% of people across the globe already buy products online weekly or monthly.

The shift in buying patterns is, however, accompanied by a worrying change in consumer behaviour in the form of increasing returns – the number of which is rising at an alarming rate.

The process of purchasing goods on a mobile smart device or computer can be completed very quickly without much consideration, especially if the retailer offers free returns. Statistics show that at least 30% of all products ordered online worldwide are returned, compared with only 8.89% of goods bought in bricks and mortar shops.

Returns are an unavoidable yet essential element of the retail sector, so controlling the losses caused by them can help to protect long-term business performance and sustainability.

In fact, adopting new technologies to help handle the reverse flow of products has been highlighted as one of the best ways to cut costs and boost productivity. In particular, paying attention to what can seem like minor elements that often go overlooked will pay dividends, especially when it comes to labels and the devices used to produce them.

For example, BlueStar partner Citizen Systems Europe designs printers to meet the needs of businesses dealing with reverse logistics. The return on investment and cost of ownership is second to none in the market place. While cutting costs and driving efficiency, Citizen printers are the perfect printing solution for many businesses.

Technology can help to simplify a range of tasks meaning they can be finished in less than half the time thanks to the use of packaging that is designed for returns and the inclusion of pre-printed, scannable adhesive labels with barcodes that contain all the information required to process the return.

For maximum efficiency the quality of the printed barcodes is critical, as poor reproduction can result in wasted time trying to find the correct information.

High quality industrial desktop or mobile label printers are vital. Market leading models, such as the CL- S521, CL-S621 and CL-S631 from Citizen, have been precision engineered and designed specifically for optimal performance in the tough warehouse environment. These robust and reliable devices with all-metal mechanisms offer output speeds as fast as 150mm per second, with minimal maintenance and easy media loading for consistently high-quality barcode printing at up to 300 dpi.

For more information and case studies of Citizen label printers at work, click here.


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.