Android: The big migration has started October 31th, 2018
“When creating solutions, always keep in mind that everything is and should be connected. That is what takes the customer experience to the next level. We, in Google, are creating an Operating System, partners are creating the devices, and the key in this solution is how these can be used together to be able to deliver better experiences”. That is how Jack Weixel, Google’s Head of Global Partnership, introduced the inevitable and fascinating migration of Android.
Jack has participated at the MVP Europe that BlueStar had recently run in Edinburgh. He explained that 90% of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity. Android may have started as a consumer system but today it has grown in terms of enterprise and allows companies to take the experience to the next level, through enterprise mobility.
Android’s new way forward
The main concept that Android enterprise is addressing is the creation of a consistent platform that people can innovate and differentiate on top of, but simultaneously allow customers’ devices to be managed in a consistent fashion with the most powerful security built-in. The scale of Google’s machine learning creates the most powerful security services.
The focus is Dedicated Devices such as kiosks, signage, and rugged devices, which can be used in everyday life and be part of the most innovative solutions. An example of Android’s Dedicated Devices functionalities is Yumpingo. Yumpingo provides Android devices to restaurants with an application that allows the customers to rate their experience. That way, the restaurant chain is able to collect data regarding their services and customers’ food preferences per location, and ultimately improve the customer experience. Although customers can also rate the experience online, results have shown that this application has increased dramatically the reviews, providing more data to the restaurants, and is more appealing to the users.
The future of Android
So, as Jack Weixel told us, imagine a scenario where a retail store mimics the experience of shopping online, the sales person already has your information stored, knows all your previous purchases and suggests what goes nicely with these, and even knows where you live and ships directly the product to your house. Although the sales person cannot know if this product would fit your house, Augmented Reality (AR) is there to facilitate this and through a device you can visualize how this product would be in your house. In order for this scenario to become reality all we need to do is look everything into a connected fashion, and immediately we will improve the customers’ experience. That is what Android is doing!
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.