When it comes to retail, trends keep changing and evolving, and sometimes they take you by surprise finding you unprepared for the new reality. That is why you always need to be up-to-date and ready to face any new challenges. Below you can find the 4 top challenges in retail and suggested solutions, which will help you determine what you need to do in 2019 to ensure consumers keep coming back.
Consumers nowadays are looking for information across all channels; online, in store, over the telephone, which can be rather challenging for the retail industry, as you need to provide them with the information they are looking for in any shape and form they prefer. That means you need to make all your touchpoints unified, and all information and services available in all channels, giving them the opportunity to find what they are looking for in multiple ways.
Leveraging the Mobile Device
Shoppers use their mobile devices to find all information they need prior their visit to the physical store in order to be as informed as possible about the product of their interest. At the same time, they expect the associates to be at least just as informed, if not even more. Since the shoppers are using their mobile devices, why not take the opportunity and extend the mobile device capability? Try to communicate with shoppers via mobile devices and consider collecting data from their online and in-store activities and see the difference in their habits based on the channel they use. That way you can adapt your communication with your shoppers to cater their preferences.
Boosting the Shopper Experience
Happy shoppers are purchasing shoppers, so try to keep them satisfied and offer them a great experience in order to keep coming back. How to do that? Personalise the sopping experience as much as possible and make the experience very easy and enjoyable.
Competing with Disrupters
Web-savvy companies have been the biggest disrupters of the industry for many years now, changing the rules of the game and making it even more difficult for traditional retailers to compete. In order to be able to compete with them you need to make sure that you stand out of the crowd. Copying the leaders of the market will not take you a long way. Differentiate from the rest, create a unique experience and deliver exceptional service, these are ways to show your uniqueness and create a positive memory to you customers.
Contact BlueStar Europe for retail solutions that will help you be on the top of the industry!
Special thanks to Honeywell for conducting this very informative study and providing such useful insights. Click here to download the whole study and learn in more detail the current challenges in retail and the ideal solutions for each one.
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.