3 Top tips on Social selling for ISVS and VARS May 24th, 2019

3 Top tips on Social selling for ISVS and VARS

What is social selling?  

Social selling is the process of creating an online relationship and supporting potential customers on various social platforms, with the purpose of directly helping individuals to purchase your product. The biggest key in being successful in the last part of the sales funnel is through social selling. The best way to perform social selling or listening is by using social media platforms such as Twitter or Facebook, where social media users can monitor conversations and comment when they feel it is needed. Here are the top three tips to place you ahead of the competition. 

Profile, Profile, Profile. 

When it comes to your profile, the first and most important step is to make sure your profile is clear and easy to read. The first page your future customers will see will be your social media platform, if you accurately promote on your Brand’s website. Social media posts should be informational, yet gripping and quick to the point. Users will reach out and ask questions if they find the content interesting and accessible. Another important aspect is to make sure when posting photos, make sure the photos are clear and attractive to your viewers. 

Tailoring your message is key. 

Creating one-size-fits-all message will not work! You will need to know your target audience. As a customer in the B2B realm, it is always very assuasive to know that there are real people on each side of the spectrum. It pays to know your buyer personas so you can target exactly who you should be addressing, and knowing them in aspects such as demographics, motivations, and their need for solution. 

It is all about the content. 

Good content can be anything based on who you are trying to attract. But make sure you have accurate timing, coherent distribution, and creative writing tactics. Like, comment, share, and repeat. This will allow you to increase your online footprint. The more you do the better such as, detailed case studies, photo and video uploads or a blog.  

Through all these steps, you can achieve a quality sales relationship with potential customers on social media. Your social listening skills will only improve over time and making sure you are consistent. It’s only wise that ISVs and VARs begin to adopt social selling techniques, because the digital age is now and it’s rapidly evolving. For more information contact BlueStar Europe! 


Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.