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What’s trending in Retail Tech?

May 24th, 2019

Below we present to you the 7 top trends in the retail tech, which will help you stay ahead of the game. 

Artificial Intelligence (AI) 


Artificial Intelligence
 has been on the rise in recent years and has infiltrated areas you might not be aware of. AI can streamline the entire process from supply chain to aftercare, communicating more effectively with customers and personalising offers. Some existing examples of AI are actually machine learning and as an example chatbots are losing even more of their tell-tale “robot” answers and are becoming more intuitive.  

Robots 

Amazon’s drone delivery plans were all over the news in 2016 but we expect to see automated delivery on the rise in 2019 as Amazon continues to dominate the retail landscape and push to deliver ever faster.  With drone delivery currently at a standstill, Amazon’s delivery robots took to the streets this year in America and we expect wider adoption of this technology in the upcoming months from other companies as well. 

Connectivity 

Last year several retailers introduced the first bricks and mortar stores featuring cashier-less check out and clever RFID product capture. Rather than an immediate shift to staff-less stores, however, we predict we will see the continued evolution of tech and human interaction forming a symbiotic relationship to offer the best solution for the customer.  

Personalisation 

The rise in experiential retail has left shoppers hungry for more. In a world flooded with advertising and new product launches, consumers are now looking for personalisation and authenticity. Recent years have seen consumers willing to pay more for products they perceive to be tailored to their exact needs. Technology is key to personalisation; interactive questionnaires, clever algorithms and interpretation of data help to immediately pinpoint ideal products. 

Brand identity 

The move from Multi channel to Omni channel in 2019 means that absolutely everything needs to tie together. Omni channel means all areas that the company operates in need to co-exist and present a consistent message and experience. This includes in store, website, print, social media, brand representatives, concessions and everything associated with a brand, including in store technology and user interfaces. 

New store sizes  

It is predicted that retailers will play more with formats including pop-ups, temporary stores and even larger stores with less stock, adapting to customer demand on a store-by-store basis and using technology to showcase offers and encourage ordering. 

New store formats 

This year more stores will be streamlining their in-store offer to capitalise on the “showrooming” mentality of many shoppers. Through actively encouraging the browsing experience and using technology to encourage the purchase in store and capture the sale, stores are pitching a new type of experience. Shoppers choose the items they like the look of, input them into an interactive screen and then head to the changing room where the item, plus some complimentary choices picked out by store staff, will be waiting for them to try on. 

Special thanks to Evoke for providing so valuable insights on retail technology! 




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