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Using mobility to unlock personalised shopping experiences October 18th, 2018

Using mobility to unlock personalised shopping experiences
A key challenge for retailers in 2017 and beyond is creating a joined-up shopping experience for their customers.

After all, we're all now more connected than ever before and we expect a similar experience whether we are in-store or online, or even a combination of the two. It’s almost become second nature to check prices online after finding a product in-store.

But it’s not only shoppers who benefit from this connectivity. Providing customers with an in-store experience that reflects and complements what they may have found online is becoming an easier task for retailers thanks to the latest technology available.

Devices such as tablets and their associated applications enable the customer service that consumers expect and retailers strive for.

But retailers need to ensure that they deploy technology in the most appropriate way to enhance that customer journey, assist their own staff’s productivity and provide the maximum return on investment.

Few tablet-based applications are entirely mobile or entirely static. Products such as the OpenSpace Dock & Charge enclosure and docking station provide the tablet with maximum flexibility whilst at the same time addressing two key requirements for the successful use of tablets in a day to day environment– security and charging.

Dock & Charge is a flexible tablet mounting solution that turns a static work station into a mobile platform, in an instant, bringing connectivity, mobility and tablet security. Integrated power management options, with a choice of mounting selections, provides stability for charging and network connection.

As a leader in mPOS solution distribution in Europe, BlueStar offers all kinds of stands and supports for the tablets to be used in mPOS form its partners, like Ergonomic Solutions. New mPOS developments are a fantastic way to drive VARs business in the retail environment.

In a retail environment, tablets have the ability to fulfil many workflow operations. Therefore, it is necessary to invest in mounting hardware that allows use in several situations, with minimal disruption and downtime transitioning between them.

Dock & Charge is full of features that enable both static and mobile enterprise mobility applications, it is the ultimate solution which suits each user’s personal requirements – seamlessly changing between mounted interaction and mobile applications.

For example, if the checkout area becomes busy and a queue forms, Dock & Charge is simply unlocked from its base and used as a queue-busting mPOS device, with an attached payment terminal.

Compatible with Apple and Samsung devices, Dock & Charge is the ideal enabler of customer facing applications across the store. Its instant mobility brings the personalised shopping experience to life. 

SAMANTHA KALANY

Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation. Previously, she has worked as a Public Relations Associate and a Social Media Manager.

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