Silver Linings in the Cloudy Future of Commerce June 24th, 2020
In today’s environment, where we’re constantly bombarded with bad news and are separated from our friends and colleagues, it’s easy to adopt a negative view of the situation. Each day seems to present itself with a new COVID-19-related news headline – and yet another restriction upon our daily lives. The world is changing around us and many of those changes are here to stay. Once the Pandemic starts to calm down, Digitized Customer Experiences will develop into more personalised offerings as well. In a time of social distancing, we may come out of this thing more connected than ever before.
Even before the Coronavirus outbreak, consumers were already warming up to the benefits of digital experiences and currently they are more than comfortable. For example, several studies have shown that families are turning to digital grocery services in a big way—dramatically increasing the number of average daily downloads for apps like Instacart, Walmart Grocery and Shipt. Furthermore, according to data from Rakuten Intelligence, online order volume from full-assortment grocery merchants rose 210.1% from March 12–15 over the same period in 2019.
Many retailers are utilising digital channels to make the necessary adjustments to safely serve customers and protect employees in the meantime. Alternate shopping methods like curbside pickup and delivery rely heavily on online or in-app purchases or ordering. Furthermore, retailers can lean on digital services to drive traffic to ecommerce channels to help account for store closures. Restaurants can also benefit off of digitised channels, like social media and online order to expand engagement tactics.
NCR is working to enable touchless shopping in-stores. Self-Checkout is already an existing concept in stores, and with this virus living on surfaces for quite some time, this wouldn’t really equal out to be the best method of shopping. Retailers are also pushing mobile wallets and mobile payments instead of cash/cards, so to cut back on the spread of germs. Mobile Payment solutions like Apple Pay, Google Pay, and/or WeChat Pay can easily be reconfigured for self-checkout. Lastly, retailers are urging attendants to use barcodes to clear and approve interventions so they don’t have to touch the screens. NCR’s FastLane Remote Attendant Program (RAP) works to ensure that the attendant can be removed from the scene where needed.
If you’re interested in learning more about how NCR can benefit Retailers during this Pandemic times, be sure to contact your BlueStar Representative today.
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.