It’s very common for the average consumer to strive to make more conscious decisions in the retail realm. In this year alone, much has come in and impacted the industry, causing many to shop online instead of in-store, and even alter movements walking through physical Brick + Mortar shops to help keep socially distanced from fellow shoppers, in order to stop the spread of the COVID-19 virus. It’s definitely safe to say that has been a year like any other, and some small businesses and even various retail giants have struggled to keep customers coming through their doors, with sales averages plummeting. In the midst of the Pandemic frenzy, true marketing virtues can save the day and the year with the ability to harbour strong customer relationships, through the following customer retention strategies.
Customer Retention helps to create a tightly bond relation between the target public and the product that is being advertised. The goal here is to assume that once that connection has been made, new and positive opportunities will likely follow involving prospective customers that can turn into repeating, life-long customers. How does one achieve a positive sense of Customer Retention, however?
Customer Retention starts off with the first interaction a consumer experienced with brand in question, even if it doesn’t begin with the point-of-purchase. A simple hello, or kind greeting with a smile, can go a long way. Outside of the basics, many retailers jump into strategies such as, loyalty programs where they praise their followers for shopping, rewarding them with points that they can “cash in” at any time for discounts, coupons, and gift cards. Maintaining a variety of perks for loyalty card members can also inspire repeat purchases and retention, to keep customers interested for long periods.
Introducing innovative point-of-purchase and POS options is also an attractive alternative for many looking to keep a socially distant footing when shopping in physical stores. In an attempt to pay close attention to detail, ensuring that all shelves and display towers’ labelling codes and stickers are legible and crisp can help customers stay compelled and intrigued by the products being sold at said store.
All of this can be completed through Custom’s line of Retail and Point of Sale solutions. The complete range of Custom’s retail range, made complete with tailor-made solutions for just about every need, is able to complete every step of the Point of Sale process. From the hardware to the software and even the service contracts and commitment, the whole package presents features perfect for any retailer seeking to up their customer offerings.
For more information, be sure to contact your BlueStar Representative today!
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.