Bluestar Industry News

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Personal Shopping Solution: Scan as you shop

December 5th, 2018

Research conducted by our partner Zebra shows that almost two-thirds (64%) of shoppers want an improved shopping experience. Some within the organisation may understand the benefits of self-scanning hardware but will be less familiar with the additional benefits of a fully integrated Personal Shopping Solution (PSS). The gathered data will convince anyone.

  • Due to PSS the visits have been increased by an average of one per month, indicating customer loyalty.
  • 60% PSS customers report that they are more satisfied due to personal shopping and they feel that they are “treated like VIPs”.
  • The spend basket size has been increased on average of 7-14%.
  • There has been an increased interaction between the store and customers through personalised discounts, advice, and recipe recommendations.
  • One PSS checkout covers the work of five traditional checkouts reducing that way costs and freeing up staff to work elsewhere in the store

As an overall result, the scale of ROI from PSS is directly linked to how it is implemented, marketed and adopted by consumers. This is why learning from best practice, choosing the right PSS set-up for your stores and devising a successful pilot are so important.

The first thing to do though is to identify the demands of your customers:

  • Your most valuable, large basket shoppers can self-scan items and pack as they shop – saving time on every trip.
  • Dedicated self-scan tills or on-screen ePayments improve the shopping trip in the new era of walk-in/walk-out convenience.
  • Customers enjoy an integrated digital and store experience enhanced by apps that deliver product location maps, recipe recommendations, personalised discounts and drive-thru or delivery options.

Meet your customers’ demands by choosing Zebra! 

Zebra's Personal Shopping Solution (PSS) will redefine your customer experience by reducing queues, enabling easy payment and enhancing your brand offer. Giving you more ways to compete with discounters and digital competitors, Zebra PSS is proven to deliver a full return on investment within 12 months. Click here to read the how-to guide on PSS created by Zebra, or contact BlueStar for more details.




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