Learn how to overcome end-user objections to RFID December 5th, 2018
In a previous article, we have discussed several ways to overcome resistance to RFID when it comes to prospective buyers. However, it has been a rather difficult sell for many end-users. There a few reasons that might be affecting the consumers’ decisions to buying RFID solutions.
The price still isn’t right
When RFID burst onto the scene as an upgrade from barcode technology, it seemed too good to be true – and for most end-users, it was. It was the flashy new technology, and it had a flashy price tag to go along with it that deterred all but the most dedicated businesses from even giving it a chance. However, RFID can revolutionise a whole warehouse, especially for specific industries. Healthcare is already embracing the simplicity RFID provides, high-end retail establishments are coming around to it, because their inventory capabilities are limited, and the technology allows them to stay on top of orders, tracking, and restocking. All you have to do is research your customers’ industries and determine whether or not RFID will likely be seen as a necessity for success or a luxury upgrade they may not need
An object at rest stays at rest
Inertia isn’t just a concept you barely remember from high school physics. Many customers allow their own inertia to affect their buying habits, keeping them on the fence about many different purchases until they’re pushed by an outside force. It’s key to focus on how RFID will improve your customers’ business moving into the vast, shifting landscape of the technological future. If it’s not broken, and they don’t want to fix it, they’ll stagnate when their competitors choose to upgrade and embrace the benefits of RFID and other new technologies.
A simple lack of understanding
RFID is a buzzword that has become misunderstood. Every Christmas, RFID-blocking sleeves for your credit cards, RFID-blocking wallets and purses, and other sham items emerge and find their way into gifts. A simple lack of understanding around the issue of RFID readers and EMV chips has led many in the general public to believe that RFID is simply a tool hackers and thieves use to hijack information they aren’t meant to have. It’s hard to tell whether or not this level of misinformation is truly affecting the sale and implementation of RFID for end-users, but with any new technology, a product stigma will dampen sales. A little education can go a long way here, and clearing up the fog of confusion surrounding RFID will certainly help make your interaction go more smoothly.
The business is too niched
Perhaps your customer is a business owner operating in a niche. They don’t operate a warehouse, their building doesn’t need additional security, and they use third-party agencies for many of their business-related issues. They’re telling you that RFID simply isn’t a solid fit for their business, because it doesn’t make sense for their industry or their niche. Regardless of niche, RFID can still provide unique opportunities. These situations are rarer, harder to cater a solution to, and you may still find that RFID isn’t actually going to work out for them in the end. But with how rapidly technology and business are changing, it would be naive to ignore the niche-based, clever implementations of RFID that are emerging all over the world today.
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.