How Restaurant Technology Will Differentiate Brands, Post-Pandemic December 1th, 2020
It’s been found that countries are looking to find a balance between the variety of restrictions and keeping food and beverage businesses open. In many countries, restaurants are open, but with a limited occupancy and have enforced social distancing measures and guidelines. As they work to reinstate a ‘business as usual mindset, restaurateurs will also need to make some immediate changes so guests and employees alike, can feel safe. The Pandemic has taught the society at large to transact online accelerating digital transformation within both the restaurant and hospitality verticals.
As a ‘new normal’ emerges, it will be more important to elevate the dining experience, with features that are personal and delightful, to bring customers joy. This will definitely take some time, of course, but it will be worth it. Only 39% of respondents from a recent survey from CivicScience planned to go to restaurants within a month of reopening, while 41% responded within one to five months, and lastly 20% responded that they might dine out six months or more after a reopening took place.
Restaurant owners have begun to embrace guest-focused technologies within their businesses, such as kiosks and mobile devices to keep serving their guests at a safe distance. With that in mind, there are three main priorities that are high on the totem pole when it comes to emerging a stronger business coming out of the pandemic. The pandemic will likely accelerate the need for digital solutions as guests choose their own safe distancing preferences, so that means self-order kiosks, tablets, mobile devices, VR headsets, and so much more is utilized enhance the customer experience but also collect visitor data naturally.
With COVID-19 varyingly influencing guest expectations and behaviour, it will be important for restaurant operators to listen to guest feedback, respond quickly by deploying new solutions, and do so successfully by analysing guest data to understand and cater to their preferences well. To put valuable data to good use, restaurateurs must take advantage of machine learning and deep learning tools to personalize the dining experience, this means taking diners’ preferences as a direct avenue towards pleasing the guest.
Guest expectations have always been a moving target. Post-pandemic, it is likely that this will be magnified as guests start to make intentional choices for what’s safest, while restaurant owners will need to adjust their models accordingly. If you are interested in learning about how Elo can come into the picture when it comes to Post-Pandemic Restaurant Operations, be sure to contact your BlueStar Representative today.
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.