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Here’s why you should be offering network solutions

October 18th, 2018
Companies that sell technology solutions know that our industry is driven by change and innovation.

One of the more crucial technologies to be aware of is networking. If your company isn’t offering networking solutions, there are plenty of reasons as to why you should change strategies tomorrow.

Networking is the foundation that all other connected solutions depend on. So, if another company is providing your customer with their most fundamental need, what’s to stop them from taking other pieces of business as well?

If you’re not selling networking solutions, your customers will go to your competitors for it. Why put an account at risk by allowing another IT provider to move in?

Consider the related products and services that wrap around your primary offerings.

For example, upgrading a customers’ PoS systems presents an opportunity to upgrade their existing network infrastructure. After all, a PoS system is only as secure as the network it resides on. In this case, expanding your offering to include networking solutions makes you a more valuable partner to each customer.

Networking solutions, once implemented, can create a new form of recurring revenue for your business. This can be through helping customers to consistently enhance their network over time, or through offering additional managed services. Your customers would simply pay a small fee for management of their network, ensuring they have the relevant firmware updates and keeping their data secure.

Secure, fast, and reliable networks are the backbone that will enable the next generation of business innovation and productivity. As such, your customers will look to you for advice and direction. Therefore, networking solutions are an area that cannot be ignored. 

The effect the internet has on managing and running a successful business is unmatched in recent history and the need for businesses to regularly upgrade and scale secure networking solutions is vital in today’s world.

As competition heats up, being a complete provider of solutions has become more crucial to stay relevant to your customers. If you’re interested in selling networking solutions, reach out to BlueStar and let our team of experts help guide you down this rewarding new path filled with opportunity.

We believe you’ll find that networking is not only a crucial component to preparing for the future, but it’s also crucial to your business and your customers’ businesses.

Find out more and download the BlueStar eBook here.




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