3 Top tips on Social selling for ISVS and VARS May 24th, 2019
What is social selling?
Social sellingis the process of creating an online relationship andsupportingpotential customers on various social platforms, with the purpose of directly helpingindividuals to purchase your product. The biggest key in being successfulin the last part of the sales funnelis through social selling. The best way to perform social selling or listening is by using social media platforms such as Twitter or Facebook, where social media users can monitor conversations and comment when they feel it is needed. Here are the top three tips to place you ahead of the competition.
Profile, Profile, Profile.
When it comes to your profile, the first and most important step is to make sure your profile is clear and easy to read. The first page your future customers will see will be your social media platform, if you accurately promote on your Brand’s website. Social media postsshould be informational, yet gripping and quick to the point.Users will reach out and ask questions if theyfind the content interesting and accessible.Another important aspect is to make sure when posting photos, make sure the photos areclearand attractive toyour viewers.
Tailoring your message is key.
Creating one-size-fits-all messagewill not work! You will need to know your target audience.As a customer intheB2B realm, it is always veryassuasiveto know that there are real people on each side of the spectrum. It pays to know your buyerpersonas so you can target exactlywho you should be addressing,and knowing them inaspectssuch as demographics,motivations,and theirneed forsolution.
It is all about the content.
Good content can be anythingbasedon who you are trying to attract.But makesureyou have accurate timing, coherentdistribution,and creative writing tactics.Like, comment, share,and repeat.This will allow you to increase your onlinefootprint. Themore you do the bettersuch as,detailed case studies, photo and video uploadsor a blog.
Through all these steps, you can achieve a qualitysales relationship with potential customers on social media. Your social listening skills will onlyimproveover time andmaking sureyou are consistent.It’s onlywisethat ISVs and VARs begintoadopt social selling techniques, because the digital age is now and it’srapidlyevolving.For more information contactBlueStar Europe!
Samantha is BlueStar's Digital Media Specialist, and the primary contributing writer for VartechNation.
Previously, she has worked as a Public Relations Associate and a Social Media Manager.